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Insights at PinMeTo
What Am I Seeing (or not seeing)?
Insights are requested and collected from our various supported networks. This means we are often reliant on receiving timely updates from them to populate our insight pages.
We do provide some insights that are specific to our platform (such as response time for conversations), but majority of our data is sourced from the networks themselves.
In our network and product guides, we aim to provide you with the update frequency, capabilities, and limitations for the insights we show. Please make sure you read this information in this Help Center or within the PinMeTo platform as it's important that you have an accurate understanding to avoid misunderstandings and misreporting.
Also note that not all of our insights can be exported. This can depend on factors such as network data policies. You can find these limitations and factors in the Insights section for each product.
Why Care About Insights? See Your Local Presence Clearly
Think of insights as your command center for understanding and improving how your brand shows up locally across the digital world. For a multi-location business using PinMeTo, insights move you beyond guesswork, providing a clear, actionable view of your accuracy, social engagement, and customer feedback – location by location.
- Ensure Accuracy Everywhere: Insights quickly flag inconsistencies or errors in your location data (like hours or addresses) across critical networks like Google Maps, Apple Maps, and Facebook. Knowing where inaccuracies exist allows you to fix them promptly, ensuring customers find the correct information and trust your brand, preventing lost foot traffic.
- Optimize Your Local Social Strategy: Insights reveal which posts resonate most with local audiences on platforms like Facebook, the best times to post for maximum engagement, and how your different locations compare. This allows you to tailor content that genuinely connects with each community, boosting visibility and interaction where it matters most – locally.
- Stay Connected to Local Customer Sentiment: Insights centralize what customers are saying about each specific location through reviews, direct messages, comments, and tags across various platforms. Understanding local sentiment helps you quickly address issues, amplify positive feedback, and manage your brand's reputation effectively at the store level, building stronger customer relationships.
- Make Data-Driven Decisions for Local Growth: By consolidating performance data – from listing accuracy and social engagement to review trends – insights give you a holistic view of each location's digital health. This empowers you to allocate resources effectively, identify top-performing locations (and learn from them), and make strategic decisions that drive measurable improvements in local visibility, customer satisfaction, and ultimately, foot traffic.
By Product
Each insight is defined in our Product guides listed below.
By Network
In the Network guides, you are given an overview of the insights across all products. To see the definitions, you must go to the relevant product.
Insights with PinMeTo's AI offerings
Updated on: 04/11/2025
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