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LinkedIn

LinkedIn


This guide will walk you through connecting your account, creating posts, and effectively managing your LinkedIn pages through PinMeTo.


Table of contents


Section 1: Key Benefits of Connecting


Section 2: Setting Up & General


Section 3: Social


Section 4: LinkedIn Insights


FAQ


Supported PinMeTo Products







Section 1: Key Benefits of Connecting


Reach Decision-Makers Where They're Active: LinkedIn is where professionals and decision-makers discover ideas and evaluate solutions. Maintaining an active presence allows you to influence buying journeys early and build professional credibility with a high-value audience.


Build Local Trust and Relevance: For businesses with physical locations, posting localised content—such as community updates, partnerships, or local hiring news—builds trust and drives stronger engagement than generic brand posts.


Support Your SEO Strategy: Google and Bing index LinkedIn content. Regularly posting fresh, relevant updates to your Company and Location pages reinforces your brand's authority and expertise, which is increasingly important for AI-powered search.







Section 2: Setting Up & General


The LinkedIn connection is only available for our Posts product and functionality.


This section covers how to connect your LinkedIn account to PinMeTo Posts.



Part 1: Before You Begin (Prerequisites)


  1. You need to be designated as an "Admin" or "Content creation admin" on the LinkedIn Company Page you wish to connect.
  2. You must have an "Owner" role within our platform



Part 2: Connect Your Account in PinMeTo


  1. In PinMeTo, navigate to Account Settings > Posts.
  2. Click on the LinkedIn tab.
  3. Click Login with LinkedIn and follow the prompts to authorise the connection. You will be asked to sign in to your LinkedIn account and grant PinMeTo the necessary permissions.
  4. Once authorised, select the Company Page you want to connect from the list.
You can connect as many Company Pages as you wish.



Part 3: How the Connection Works


  • Connection Type: This is a two-way connection for our Posts product ONLY. PinMeTo pushes content (posts) to your LinkedIn pages and LinkedIn returns post status and insights.
  • Update Frequency: Posts are published immediately or at the time you have scheduled them.






Section 3: Social


This section covers what you can do to engage with your customers on LinkedIn.


Posting


You can manage your organic post content using our Posts Tool.

  • Organic Posts: Post to one or multiple Company Pages at once. We support select types of LinkedIn posts. We do not provide support for paid ad campaigns or other paid marketing content.
  • Insights: Monitor overall activity and performance or break it down by location or filtered group of your choosing (e.g. all locations in one neighbourhood or city).


Learn more about supported post-types, posting capabilities, recommendations and limitations on LinkedIn in our Posts guide.





Section 4: LinkedIn Insights


The following metrics are available for the time period selected.


IMPORTANT: Please note that as we are currently not supporting post import for LinkedIn, this metric will not include posts made directly on the network:


Posts

Go to our Posts guide for definitions



Page-Level Metrics


  • Followers
  • Posts Published
  • Total number of posts you've published via our platform.



Post-Level Metrics


  • Reach
  • Impressions
  • Likes
  • Shares




Exporting Insights

Due to LinkedIn's API rules & regulations, we are not allowed to provide exportation of LinkedIn metrics. We will visualise core metrics from our dashboard, but there will be no download option.







FAQs


Q: Why can't I see my Company Page in the list to connect?

A: This usually means you do not have the needed admin access for that Company Page. You must be an "admin" or "content creation admin" to connect a LinkedIn Company Page to a third-party application like PinMeTo.


Q: Can I post to my personal LinkedIn profile?

A: No, the integration only supports posting to official LinkedIn Company and Location Pages.


Q: Can I connect more than one Company Page to PinMeTo?

A: Yes, as long as you have the necessary admin access, you can connect as many Pages as you'd like.


Q: Can I update my Company Page information or manage direct messages and comments on LinkedIn from the PinMeTo platform?

A: No, currently we only support an integration with our posting module.


Q: What data is sent to LinkedIn?

A: The connection is focused on publishing content. PinMeTo sends the post content (message, image, video, link) that you create to the selected LinkedIn pages. It does not sync general location data like addresses or hours.





Supported PinMeTo Products


Product

Information

Listings

❌

We currently do not support updating page information at this time.

Posts

✅

You can create, schedule, and publish content to your Company Page(s).

Reviews

n/a

Conversations

❌

We currently do not support direct message and comment managing at this time.




Keywords

LinkedIn, LinkedIn Marketing, company page, content automation, social media management.

Updated on: 04/11/2025

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