Articles on: Networks

TrustPilot

Trustpilot



This guide will walk you through connecting your account and managing your Trustpilot reviews within PinMeTo.



Table of contents


Section 1: Key Benefits of Connecting


Section 2: Setting Up & General


Section 3: TrustPilot Insights


FAQ


Supported PinMeTo Products







Section 1: Key Benefits of Connecting


Builds Trust to Directly Increase Sales: Trustpilot acts as powerful, independent social proof. Displaying positive reviews and your star rating on your website and at checkout builds immediate credibility, reduces customer hesitation, and measurably increases conversion rates.


Boosts Your Google Visibility (SEO): As a Google Review Partner, your Trustpilot reviews can earn you star ratings in both Google Ads (Seller Ratings) and organic search results. This makes your business stand out, dramatically increases click-through rates, and drives more qualified traffic.


Provides Actionable Insights & Reputation Management: Reviews are a direct line to your customers. They provide free, uncensored feedback to identify operational problems or highlight what you do best. Engaging with reviews—especially responding professionally to negative ones—shows accountability and can turn an unhappy customer into a loyal advocate.






Section 2: Setting Up & General



This section covers the process of connecting your Trustpilot account to PinMeTo.



Part 1: Before You Begin (Prerequisites)


Before starting, you must have the following:

  • An active account with Trustpilot.
  • The Conversations or Reviews product activated on your PinMeTo account.



Part 2: Connect Your Account in PinMeTo


  1. Contact the PinMeTo Customer Success Team to have the Trustpilot feature activated for your account.
  2. Once activated, navigate to Listings > Networks > Trustpilot.
  3. Click Connect and follow the prompts to connect your account with PinMeTo.



Part 3: How the Connection Works


  • Connection Type: This is a one-way connection. PinMeTo receives review data from Trustpilot, allowing you to reply from our platform. You can add your locations and update data in Trustpilot by uploading a location file as described in Trustpilot's guide to Location Reviews 🔗.
  • Update Frequency: PinMeTo checks for new reviews from Trustpilot approximately every 20 minutes. There may be a short delay between a review being posted on Trustpilot and it appearing in PinMeTo.
  • Plan Requirements for Locations (as of Oct 2025): You can connect any Trustpilot account to PinMeTo. However, to manage reviews and get insights for individual physical locations (not just your brand), you must have one of Trustpilot's paid plans and their Location Reviews add-on module.



Managing Reviews in PinMeTo


Once your account is connected, you can begin managing your reviews in our Conversations or Reviews Inbox.


Important: To manage Trustpilot reviews, users in PinMeTo must be assigned to the All locations access rights group. You can manage this in Account Settings > Access Manager.







Section 3: Trustpilot Insights



Track the performance of your Trustpilot reviews using the analytics in PinMeTo's Listings and Conversations insights tabs.


Listings

Go to our Listings guide for definitions


These insights include metrics from every network that supports reviews.



Dashboard

Aggregated


  • 30-Day Feedback



Insights > Overview

Aggregated


  • Rating Trend
  • Response Rate



Insights > Rating

Aggregated


  • Rating Distribution
  • Rating Performance
  • Unanswered Reviews
  • Response Rate




Conversations & Reviews

Go to our Conversations & Reviews guide for definitions


Tip: In Conversations and Reviews, you can narrow down these metrics by individual network, such as Trustpilot.



Insights > Reputation Insights


  • Average Rating (Aggregated)
  • Reply Rate
  • Rating Distribution
  • Google Average Rating
  • Location Rating Summary






FAQs


Q: I have a free Trustpilot plan. Can I still connect it?

A: Yes, you can connect a free Trustpilot plan to manage brand-level reviews. However, you will need a paid plan with the Location Reviews add-on to manage reviews for specific physical locations.


Q: I don't see my individual store locations in PinMeTo.

A: Managing location-specific reviews requires a paid Trustpilot plan and their Location Reviews add-on module. If you have this plan, you can upload a location file to Trustpilot to match your locations. Please contact our support team for assistance if needed for accessing or filling out the .csv file for your locations.


Q: Why is there a delay in reviews appearing in PinMeTo?

A: PinMeTo syncs with Trustpilot every 20 minutes, so there is a natural delay. If a review hasn't appeared after a longer period, please contact support.


Q: What specific location data is sent to Trustpilot?

A: This is a one-way connection. PinMeTo receives review data from Trustpilot, allowing you to receive reviews and reply from our platform. You can add your locations and update data in Trustpilot by uploading a location file as described in Trustpilot's guide to Location Reviews 🔗.







Supported PinMeTo Products


Product

Information

Listings

✅

Supported for showcasing rating performance in Listings Insights (when connected)

Posts

n/a

Reviews

✅

You can manage and reply to reviews.

Conversations

✅

You can manage and reply to reviews in the central inbox.







Keywords


Trustpilot, customer reviews, reputation management, online reviews, connect Trustpilot.


Updated on: 04/11/2025

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