AI-Powered Spam Detection for Conversations

Our AI-powered Spam Detector labels and removes spam and phishing messages from your inbox.

How it works

• Spam detection is enabled automatically if you have enabled all existing and future AI tools in Account Settings.
• We use a large language model to identify spam and phishing messages amongst your Direct Messages from Instagram and Facebook.
• When the model detects spam or phishing, the conversation will be labelled as spam and moved to the spam folder.
• After 30 days, conversations in the spam folder are automatically closed.
• If you think that a conversation marked as spam, is not spam or phishing, you can click Not spam and the conversation will return to your inbox.
• You can manually mark a message as spam. it will be moved to the spam folder and be closed after 30 days.

Step-by-step

1. Enabling and Disabling Spam Detection

Click AI Tools in the left menu to open the AI Features page.

To enable, check the box next to Spam Detection. If you check the box next to Enable all existing and future AI tools you will enable Spam Detection, all other existing AI features, and we will automatically enable. To disable spam detection, uncheck the box next to Spam Detection

Only account owners can access the AI Features page, so if you can't access the page you will have to ask a colleague who is an owner.

2. Manually marking as spam or not spam

You can mark a conversation as spam by clicking Mark spam in the menu above the conversation. This will move the conversation to the Spam folder. The conversation will be automatically closed after 30 days.

If you think a message in your spam folder is not spam, you can click Not Spam in the spam banner. This will move the conversation to your inbox.

3. Viewing spam

Once Spam Detection is enabled, any spam or phishing messages will be labelled with the spam banner and moved to the spam folder. You can open the spam folder by clicking Spam in the left menu. The number in the menu to the right of spam shows the number of conversations in the folder.

Spam conversations are closed automatically after 30 days. If you want to close all of the messages in your spam folder before 30 days:

1. Click Select multiple
2. Check the checkbox above your conversation feed to select all
3. Click Close.

Updated on: 03/07/2025