Articles on: Listings

Listings - Insights - Rating


Rating Insights


The Ratings Insights page provides a comprehensive view of your locations’ performance based on customer feedback. With ratings, reviews, and response rate metrics, you can identify trends, make data-driven decisions, and engage with customer feedback more effectively.


If you have both Google and a location structure on Trustpilot, this page will show an aggregation of the ratings and reviews from both networks. If you want to see ratings insights separately for each network, you can find it in our Reviews or Conversations products.


Export Options


Rating Distribution


Rating Distribution


Displays how customer reviews fall across 1–5 star ratings. It includes:

  • The average rating for the selected date range.
  • The lifetime rating to date (in parentheses).
  • The number and percentage of 1–5 star reviews.


Rating Performance


What Locations Are Included in the Ranking?
  • All locations in your account are ranked relative to each other.
  • However, only locations with at least one review during the selected date range are included in the ranking.


Filters are applied after the rankings are calculated.


Rating Performance


How locations are ranked


A location might be ranked higher, even though they have a lower average rating. This is because the higher number of reviews make this rating more reliable.


Top Ranked


A location might be ranked lower, even though they have a higher average rating. This is because the higher number of reviews make this rating more reliable.


Bottom Ranked


Unanswered Reviews


Displays the most recent unanswered reviews with 4-5 stars and 1-2 stars respectively.


Unanswered Reviews


If you already have either our Conversations or Reviews product, clicking on 'Reply' will open a new tab so that you can reply to that review.


Response Rate


Response Rate

Displays how many reviews you have received and responded to during the selected date range. It includes:

  • Number of reviews received
  • The percentage of reviews with a reply
  • The lifetime percentage of reviews with a reply (in parentheses)


Export Options


Export Metrics


Export Metrics


Ratings


Example

Date

Reviews (1-star)

Reviews (2-star)

Reviews (3-star)

Reviews (4-star)

Reviews (5-star)

Average Rating per day

Rating (Lifetime to date)

Response Rate

Answered Reviews

Unanswered Reviews

2025-03-14

1

5

2

1

7

3.50

2.976020739

0.3

4

12


Ratings (Old version)


Example

Date

[Network] Positive

[Network] Negative

[Network] Answered Reviews

[Network] Unanswered Reviews

2025-03-14

8

8

4

12


Reviews


This export is only available for accounts that subscribe to our Reviews or Conversations product.


Example

Store Id

Name

Loc descriptor

Street address

Post code

City

State

Country

0001

PinMeTo

Malmö

Adelgatan 9

211 22

Malmö

Skåne

Sweden

Example (continued)

Directory Type

Type

Rating

Title of the review

Text of the review

Author of the review

Rating date

Answer

Answer date

Google

Review

5

2025-03-14

2025-03-14


Export Locations


Export Locations

Example

Store ID

Name

Location Descriptor

Street Address

Postal Code

City

State

Country

0001

PinMeTo

Malmö

Adelgatan 9

211 22

Malmö

Skåne

Sweden

Example (continued)

Average Rating

Rating (Lifetime to date)

Reviews

Reviews (Lifetime to date)

Response Rate

Response Rate (Lifetime to date)

Google Review link

Google Review QR-code

4.6

4.86

5

71

0.6

0.845

https://search.google.

https://places.pinmeto.


Updated on: 27/03/2025

Was this article helpful?

Share your feedback

Cancel

Thank you!