Rating Insights

The Ratings Insights page provides a comprehensive view of your locations’ performance based on customer feedback. With ratings, reviews, and response rate metrics, you can identify trends, make data-driven decisions, and engage with customer feedback more effectively.

If you have both Google and a location structure on Trustpilot, this page will show an aggregation of the ratings and reviews from both networks. If you want to see ratings insights separately for each network, you can find it in our Reviews or Conversations products.

Export Options

Rating Distribution

Displays how customer reviews fall across 1–5 star ratings. It includes:

• The average rating for the selected date range.
• The lifetime rating to date (in parentheses).
• The number and percentage of 1–5 star reviews.

Rating Performance

What Locations Are Included in the Ranking?

• All locations in your account are ranked relative to each other.
• However, only locations with at least one review during the selected date range are included in the ranking.

How locations are ranked

A location might be ranked higher, even though they have a lower average rating. This is because the higher number of reviews make this rating more reliable.

A location might be ranked lower, even though they have a higher average rating. This is because the higher number of reviews make this rating more reliable.

Unanswered Reviews

Displays the most recent unanswered reviews with 4-5 stars and 1-2 stars respectively.

Response Rate

Displays how many reviews you have received and responded to during the selected date range. It includes:

• Number of reviews received
• The percentage of reviews with a reply
• The lifetime percentage of reviews with a reply (in parentheses)

Export Options

Export Metrics

Ratings

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Ratings (Old version)

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Reviews

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Export Locations

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Updated on: 27/03/2025