For more about the importance of the different fields, please read this article

Store Id (Required)

This is the ID/Code to identify the location. Preferably the same as in the customer's CMS.

One to ten digits/letters.

More information here

Storefront Name (Required)

Name of the location.

Facebook Custom name - disabled by default - optional to be enabled

This is used if you want to enable a separate location name just for Facebook (our onboarding specialists can advise you if you need to use it)

Google Custom name - disabled by default - optional to be enabled

This is used if you want to enable a separate location name just for Google (our onboarding specialists can advise you if you need to use it)

Location descriptor (Used internally and on Facebook)

Location descriptor for this store. This will appear in parenthesis after the Storefront name and should only be used if the location has a special location that is not clear from its city or street address. (e.g. if it's inside a shopping mall or if it's best identified by its neighbourhood.)

Short description (Used on Facebook, HERE, Huawei and TomTom)

Short description of the local store or your brand

max 240 characters

Long Description (Used on Google & Apple)

Description of the local store or your brand

max 750 characters

Street Address (Required)

City (Required)

State

Postal Code (Required)

Country (Required)

Preferably use the ISO 3166-1 alpha-2 code, with the country name in English and with proper capitalization (eg. "Sweden," instead of "Sverige" or "sweden")

Latitude (Required) - example: 55,58692722

Longitude (Required) - example: 12,9181948

Phone - example: +46 765 456789

Email - Email address on which your customers can contact you

Webpage

Monday to Sunday hours

0000-2400

For example: opening hours 9:00 AM to 4:00 PM would be "0900-1600"

Multiple spans are allowed but must be separated by "*;"**

For example: 1130-1300; 1500-2300

To mark the location as closed, leave the field empty

Always open

Yes or y or true

Overrides opening hours field

Permanently Closed

Yes or y or true

Opening date

format example: 2020-09-18

Wi-Fi SSID (Only shown on Facebook)

So customers can see whether a location provides WiFi. Currently only shown on Facebook.

max 32 characters
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