TrustPilot
Trustpilot
This guide will walk you through connecting your account and managing your Trustpilot reviews within PinMeTo.
Table of contents
Section 1: Key Benefits of Connecting
Section 2: Setting Up & General
Section 3: TrustPilot Insights
What specific location data is sent to Trustpilot?
Trustpilot paid-plan requirement (31 October 2026)
Turn on Partnership permissions in Trustpilot
Section 1: Key Benefits of Connecting
Builds Trust to Directly Increase Sales: Trustpilot acts as powerful, independent social proof. Displaying positive reviews and your star rating on your website and at checkout builds immediate credibility, reduces customer hesitation, and measurably increases conversion rates.
Boosts Your Google Visibility (SEO): As a Google Review Partner, your Trustpilot reviews can earn you star ratings in both Google Ads (Seller Ratings) and organic search results. This makes your business stand out, dramatically increases click-through rates, and drives more qualified traffic.
Provides Actionable Insights & Reputation Management: Reviews are a direct line to your customers. They provide free, uncensored feedback to identify operational problems or highlight what you do best. Engaging with reviews—especially responding professionally to negative ones—shows accountability and can turn an unhappy customer into a loyal advocate.
Section 2: Setting Up & General
This section covers the process of connecting your Trustpilot account to PinMeTo.
Part 1: Before You Begin (Prerequisites)
Before starting, you must have the following:
- A paid Trustpilot plan that covers every domain you want to connect to PinMeTo. See Trustpilot pricing.
- The Conversations or Reviews product activated on your PinMeTo account.
- Partnership permissions turned on in Trustpilot for every domain you connect to PinMeTo. See how to turn it on.
Part 2: Connect with PinMeTo
- Activate this feature: Contact the PinMeTo Customer Success Team to have the Trustpilot feature activated for your account.
- How to Connect/Reconnect Trustpilot to PinMeTo: Follow the steps in our quick guide.
How the Connection Works
- Connection Type: This is a one-way connection. PinMeTo receives review data from Trustpilot, allowing you to reply from our platform. You can add your locations and update data in Trustpilot by uploading a location file as described in Trustpilot's guide to Location Reviews 🔗.
- Update Frequency: PinMeTo checks for new reviews from Trustpilot approximately every 20 minutes. There may be a short delay between a review being posted on Trustpilot and it appearing in PinMeTo.
- Plan Requirements: From 31 October 2026, Trustpilot requires a paid plan for every domain connected to a third-party system like PinMeTo. Accounts with a domain on a free plan will be disconnected, because Trustpilot no longer supports the integration for free plans. See what to do. To manage reviews and get insights for individual physical locations (not just your brand), you also need Trustpilot's Location Reviews add-on module.
Part 3: Managing Reviews in PinMeTo
Once your account is connected, you can begin managing your reviews in our Conversations or Reviews Inbox.
Section 3: Trustpilot Insights
Track the performance of your Trustpilot reviews using the analytics in PinMeTo's Listings and Conversations insights tabs.
Listings
Go to our Listings guide for definitions
Dashboard
Aggregated
- 30-Day Feedback
Insights > Overview
Aggregated
- Rating Trend
- Response Rate
Insights > Rating
Aggregated
- Rating Distribution
- Rating Performance
- Unanswered Reviews
- Response Rate
Conversations & Reviews
Go to our Conversations & Reviews guide for definitions
Insights > Reputation Insights
- Average Rating (Aggregated)
- Reply Rate
- Rating Distribution
- Google Average Rating
- Location Rating Summary
What specific location data is sent to Trustpilot?
To see which data fields are sent to each network, please refer to this section of our Listings guide.
Keep in mind:* This is a one-way connection. PinMeTo receives review data from Trustpilot, allowing you to receive reviews and reply from our platform. You can add your locations and update data in Trustpilot by uploading a location file as described in Trustpilot's guide to Location Reviews 🔗.*
Supported PinMeTo Products
Product | Information | |
|---|---|---|
Listings | ✅ | Supported for showcasing rating performance in Listings Insights (when connected) |
Posts | n/a | |
Reviews | ✅ | You can manage and reply to reviews. |
Conversations | ✅ | You can manage and reply to reviews in the central inbox. |
Trustpilot paid-plan requirement (31 October 2026)
Trustpilot requires a paid Trustpilot plan for every domain connected to PinMeTo. If all your connected domains are on a paid plan, your connection stays, and you only need to turn on Partnership permissions in Trustpilot. If any domain is on a free plan, the account will be disconnected from PinMeTo on 31 October 2026, because Trustpilot no longer supports the integration for free plans. Its reviews, replies and automatic reply rules then stop working. Review management for Google and Facebook is not affected.
An Owner of your PinMeTo account can see each connected domain and its plan under Account Settings > Connections > Trustpilot, marked Free plan or Paid plan.
What to do
- Sign in to your Trustpilot business account and check which plan you are on.
- Make sure every domain connected to PinMeTo is included in a paid plan. A paid plan does not automatically cover all your domains.
- If a domain is on a free plan, add it to your paid subscription or choose a plan on Trustpilot's pricing page.
- Once every domain is on a paid plan, an Owner can reconnect Trustpilot under Account Settings > Connections.
For questions about Trustpilot plans, domain coverage or pricing, contact Trustpilot. For help with your connection in PinMeTo, contact your Customer Success Manager or PinMeTo Support.
Turn on Partnership permissions in Trustpilot
PinMeTo can fetch your location reviews through the Trustpilot API when Partnership permissions is turned on in your Trustpilot account. If it's turned off, PinMeTo can only get reviews for your brand page, not for your individual locations. You turn it on once for each domain.
- Sign in to your Trustpilot business account and select Settings in the left-hand menu. You can also go straight to the page: Trustpilot permissions.
- Find the section Partnership permissions.
- Turn on the switch for every domain you've connected to PinMeTo. If you have several domains, Enable all turns them all on at once.
Once the permission is on, PinMeTo can fetch your location reviews from Trustpilot again. If you can't find the setting, contact your Customer Success Manager or PinMeTo Support.
FAQs
Q: I have a free Trustpilot plan. Can I still connect it?
A: Not from 31 October 2026. Trustpilot requires a paid plan for every domain connected to PinMeTo. Accounts with a free-plan domain are disconnected on that date. To manage reviews for individual physical locations, you also need Trustpilot's Location Reviews add-on.
Q: My location reviews stopped coming in, and I only see reviews for my brand page.
A: Trustpilot needs you to turn on Partnership permissions in your Trustpilot account before it shares location reviews with PinMeTo. See how to turn it on.
Q: I don't see my individual store locations in PinMeTo.
A: First check that Partnership permissions is turned on in Trustpilot for every connected domain (see how). Managing location-specific reviews requires a paid Trustpilot plan and their Location Reviews add-on module. If you have this plan, you can upload a location file to Trustpilot to match your locations. Please contact our support team for assistance if needed for accessing or filling out the .csv file for your locations.
Q: Why is there a delay in reviews appearing in PinMeTo?
A: PinMeTo syncs with Trustpilot every 20 minutes, so there is a natural delay. If a review hasn't appeared after a longer period, please contact support.
Q: What specific location data is sent to Trustpilot?
A: This is a one-way connection. PinMeTo receives review data from Trustpilot, allowing you to receive reviews and reply from our platform. You can add your locations and update data in Trustpilot by uploading a location file as described in Trustpilot's guide to Location Reviews 🔗.
Keywords
Trustpilot, customer reviews, reputation management, online reviews, connect Trustpilot.
Updated on: 30/10/2026
Thank you!