Posts

This comprehensive guide will walk you through everything you need to know to create, manage, and analyse your social content at scale using our Posts tool.

Table of Contents

Section 1: Why a Strong Online Social Presence Matters

Section 2: Posts Overview

Section 3: Social Content Management

• Facebook
• Instagram
• Google
• LinkedIn

Section 4: AI, Automations & Efficiency Tools

• Write with AI

Section 5: Posts Insights

FAQ

Section 1: Why a Strong Online Social Presence Matters

In today's digital marketplace, a consistent and engaging social media presence is crucial for multi-location brands. It's not just about posting content; it's about connecting with local communities, driving foot traffic, and building brand loyalty.

Engage where it matters: With 78% using social media for information and 57% discovering new brands, regular business activity on these platforms such as sharing localised updates, offers, and news keeps your audience engaged and ensures your brand is the first choice for ready-to-buy customers is crucial.

Stay relevant for reach: Our supported networks, Facebook, Instagram and LinkedIn are among the highest ranked social media platforms on both the private and professional global market.

Keep active for rank: Regular posting helps businesses rank higher on Google by improving visibility and click-through rates.

Section 2: Posts Overview

Posts simplifies your content workflow by allowing you to create a single message and publish it to one, some, or all of your locations across multiple networks.

You can find 4 sections in the left-hand menu. We will walk-through the Posts List, but then provide a short overview of all other sections. These will be covered throughout the remainder of the guide.

⓵ Posts

This is your social activity overview - use it as a running list of content or as a content calendar for historical trends and future planning.

→ View & plan

• See all posted content across your connected networks via PinMeTo or posted directly on the network (import enabled requirement - contact support for assistance).
• Toggle between 4 different views – list, card, weekly, and monthly – depending on what fits your use case best.
• In the List View sort the table by post details: network, media preview, content, status, targets (number of pages/listings), source (Posts vs Network), author, create date and publish date.
• Or use filters to view desired posts.
• Click on a post to find all information details, published status and aggregated insights for that post.

→ Create & Publish

• Quickly create a post to a connected network.
• Choose the network and use the top tabs to create the desired post type. Note that we support multiple post types for LinkedIn, but to choose the desired post type, use the "Media Content" section as opposed to the top tabs.

⓶ Insights

Overview of key metrics per connected network. Allows you to track your page activity and post performance on Facebook, Instagram and LinkedIn.

⓷ Media Library

Your folder for all uploaded media assets to PinMeTo. Allows you to upload images or videos to be used in your post content in addition to Google images, profile images, and cover images for our Listings tool.

⓸ Networks Log

Redirects you to our Listings tool where this shows an overview of all activity sent from PinMeTo to the networks. Allows you to click on each event and see further details.

Section 3: Social Content Management

Utilize network-specific features to maximize your engagement and reach.

Facebook Posting

Facebook: Post types

Facebook: Capabilities

Facebook: Media Specifications

Instagram Posting

Instagram: Post Types

Instagram: Capabilities

Instagram: Media Specifications

Google Posting

Google: Post types

Google: Capabilities

*More on UTM Tags

• Template tags are available specific to CTA links (e.g. use {{storeId}} to point to resources distinct to each selected location for your post (e.g. https: //yourdomain/123456) or use the {{homepage}} tag to retrieve the homepage associated with a location from your Listings data). Template tags can be used within UTM tags.
• Unique tags can be used to provide more precise attribution insights (e.g. https: //yourdomain/123456?utm_source=google&utm_medium=social&utm_campaign=xmas).

Google: Media specifications

IMPORTANT – Tips, Recommendations and Cautions for Google Posts

We have seen some accounts have posts rejected for various reasons. Google’s content policy recommends the following to prevent having posts rejected:

• Refrain from posting images that contain excessive amounts of text.
• Do not include phone numbers in the post message field. Use the "Call Now CTA" instead.
• Do not use hashtags in Google post message field.
• Be mindful when including links as Google may reject suspicious links.
• For a list of prohibited content, please read Google's support article 🔗.

Google Post visibility and best practices:

• Previews of Google posts remain visible on search results for up to six months, so consistent activity is essential to building continuous engagement.
• After six months, the posts can still be viewed but users must navigate to the From the Owner or Updates section of your business profile in order to see them.
• In real-world use, we've noticed some differences between Update (standard) and Offer posts. Although, there is a strong advantage of posting an offer to set start and end dates, terms and conditions, and coupon details, Offer posts don't seem to be shown directly on the search results page contrary to what Google describes about their behavior.

If this reflects your experience, an alternative to increase the visibility of promotional offers is to create a standard Update post including the offer details in the image or message content (e.g. 20% off all items store-wide this week). Reminder that we recommend images with 16:9 aspect ratio to avoid unwanted image cropping in search results.

LinkedIn Posting

LinkedIn: Post types

LinkedIn: Capabilities

LinkedIn: Media specifications

Section 4: AI, Automations & Efficiency Tools

Efficiency Tools

Duplication, Scheduling & Bulk Action

• Multi-Location Posting: When creating a post, select multiple location pages, listings or company pages to publish the post to.
• Scheduling: When creating a post, schedule it in advance across Meta (Facebook and Instagram), LinkedIn, and Google. Use the calendar views to easily see upcoming scheduled content on all networks from a single view.
• Post Duplication: After publishing or scheduling a post, click on the post to see the duplication option in the top right corner to easily share that one piece of content on multiple networks.

Automation & AI

Write with AI

Refine your text content.

How it works:

1. Write or paste your initial location message and/or brand page message.
2. Note that it has to be 5 words or more.
3. Open the dropdown “Write with AI”.
4. Select how you’d like the AI to rephrase or expand on your message. You can choose between "Fix grammar," "Rephrase," "Make shorter," "Make longer," "More fun," "More professional."
5. When you are satisfied with a suggestion, insert it to your location message box by clicking “Use suggestion”.
6. Make sure to review suggestions before posting.
7. If you need to start over, click “Reset”.

Section 5: Posts Insights

Posts Insights - Overview

You can view different granularity of insights based on what you are looking for. See the options below to understand what's possible:

Overall performance

• A summation of all posts' metrics during the selected time period for that network. (e.g. 200 posts on Facebook across all connected pages in September. The total reach was 500k.)
• Navigate to Insights > Selected network.

Location Performance

• A summation of all posts' metrics during the selected time period for that location. (e.g. 50 posts on Location A's page in September. The total reach was 5k.)
• Navigate to Insights > Selected network > Filter by one or multiple locations.

Post Performance

• A summation of all metrics for that particular post across all locations. (e.g. 1 post was published to 100 location pages. The total reach was 50k.)
• Navigate to Posts > Select individual post > Insights tab.

Facebook

Reminder: if you have any accounts not properly connected to PinMeTo or if you are NOT importing posts from a particular network but you are posting locally to those accounts/pages, you may see differences across all metrics we provide compared to analytics shown in Meta.

Facebook Page-Level Metrics

• Followers: The total number of followers across your connected Facebook pages (including Brand Pages if applicable) as of the last date of your selected time period. We also show the change in followers – either growth or decline – during the selected time period.
• Posts Published: The total number of posts published across your connected Facebook pages during the selected time period. Example 1: If you create one post in Posts and publish it to 70 Facebook pages, it will count as 70 posts. Example 2: Imported posts published directly via Facebook are also included. Each page post published this way counts as one post.
• Page Activity: The number of locations that have had a least one post to their Facebook page during your selected time period. Example 1: Your business has 55 connected location pages on Facebook and 1 connected Brand Page and you have access to them all. If you look at the last month and see 45/56 active pages, this means that 45 pages had at least 1 post last month. This could mean that 44 location pages and your 1 brand page had a post. Feel free to use filters to narrow your search based on your interests.

Facebook Post-level metrics (only includes the posts that were made during the selected time period)

• Posts Impressions: The total number of times your page's posts entered a person's screen – this is summed across all connected Facebook pages. As this is not counted per unique user, if the same content is shown to the same individual more than once, each time it equates to 1 impression.
• Posts Reach: The number of people who had your page's post enter their screen – this is summed across all connected Facebook pages. As this is counted per unique user, if the same content is shown to the same individual more than once, it only equates to 1 reach.
• Paid Impressions/Reach: Your posts' impressions or reach due to paid promotion. For example, paid reach would include content that entered a person's screen as a result of a Facebook Boost. This means it could include organic content created via PinMeTo, that was then boosted on Facebook.
• Organic Impressions/Reach: Your posts' impressions or reach without paid promotion. For example, organic impressions would not include content that was displayed for a user as a result of a Facebook Boost.
• Viral Impressions/Reach: Your posts' impressions or reach as a result of widespread sharing and engagement. For example, a post that gets shared by hundreds of users, will reach people far beyond your current follower base.
• Non-Viral Impressions/Reach: Your posts' impressions or reach often remaining within your current follower base. For example, an update post that gets a few likes and comments from your followers but does not get widely shared would count towards your non-viral impressions or reach.
• Reactions, Comments, Shares, Clicks, Reels: Each one represents total numbers summed across all connected Facebook pages. Again, as this is a post metric, it only includes posts that were published during the selected time period. Example 1: You are looking at the total number of comments in November. If a post that was made in October received a comment in November, this will not be reflected in November's "Comments" total.
• Top List: Top performing posts sorted by metric.

Google

Google Posts: Listing-Level Metrics

• Posts Published: The total number of posts published across your connected Google Listings during the selected time period. Example 1: If you create one post in Posts and publish it to 70 Google Listings, it will count as 70 posts. Example 2: Imported posts published directly via Google are also included. Each page post published this way counts as one post.
• Page Activity: The number of locations that have had a least one post to their Google Listing during your selected time period. Example 1: Your business has 55 connected Listings on Google and you have access to them all. If you look at the last month and see 45/56 active Listings, this means that 45 Listings had at least 1 post last month. Feel free to use filters to narrow your search based on your interests.

Google Posts: Alternative ways to track clicks

You can still track clicks on links used in post Calls-To-Action in these scenarios:

• If linking directly to your web site and you have analytics tools (e.g. Google Analytics) integrated, you will be able to track incoming traffic to your web site.
• Additional template tags are available specific to CTA links. For example, use {{storeId}} to point to resources distinct to each selected location for your post (e.g. https: //yourdomain/123456). Use the {{homepage}} tag to retrieve the homepage associated with a location from your Listings data.
• Also make sure to select an appropriate CTA button title that is relevant to the desired customer action.
• Finally, you can use UTM tags to provide more precise attribution insights (e.g. https: //yourdomain/123456?utm_source=google&utm_medium=social&utm_campaign=xmas).

Instagram

Reminder: if you have any accounts not properly connected to PinMeTo or if you are NOT importing posts from a particular network but you are posting locally to those accounts/pages, you may see differences across all metrics we provide compared to analytics shown in Meta.

Instagram: Page Level Metrics

• Followers: The total number of followers across your connected Instagram pages (including Brand if applicable) as of the last date of your selected time period. We also show the change in followers – either growth or decline – during the selected time period.
• Posts Published: The total number of posts published across your connected Instagram pages during the selected time period. Example 1: If you create one post in Posts and publish it to 70 Instagram pages, it will count as 70 posts. Example 2: Imported posts published directly via Instagram are also included. Each page post published this way counts as one post.
• Page Activity: The number of locations that have had a least one post to their Instagram page during your selected time period. Example 1: Your business has 55 connected location pages on Instagram and 1 connected Brand Page and you have access to them all. If you look at the last month and see 45/56 active pages, this means that 45 pages had at least 1 post last month. This could mean that 44 location pages and your 1 brand page had a post. Use filters to narrow your search based on your interests.

Instagram: Post-level metrics (only includes the posts that were made during the selected time period)

Example: You are looking at the total number of comments in November. If a post that was made in October received a comment in November, this will not be reflected in November's "Comments" total.

• Impressions: The total number of times your posts were displayed. Each view counts as an impression, even if it's from the same person. This metric includes all post formats, including Standard Posts, Reels, and Stories.
• Reach: The number of unique people who saw your posts. Each person is only counted once, even if they saw your posts multiple times. This metric includes all post formats, including Standard Posts, Reels, and Stories.
• Interactions: The total number of likes, comments, saves, and shares on your posts. This metric includes all post formats, including Standard Posts, Reels, and Stories.
• Likes: The number of likes on your Standard Posts and Reels.
• Comments: The number of comments on your Standard Posts and Reels.
• Saves: The number of times your Standard Posts and Reels were saved.
• Shares: The number of times your Standard Posts and Reels were shared.
• Top List: Top performing posts sorted by metric.

LinkedIn

LinkedIn: Page-Level Metrics

• Followers: The total number of followers across your connected LinkedIn Company pages as of the last date of your selected time period. We also show the change in followers – either growth or decline – during the selected time period.
• Posts Published: The total number of posts published across your connected LinkedIn Company pages during the selected time period. Example: If you create one post in Posts and publish it to 3 LinkedIn Company pages, it will count as 3 posts.
• Page Activity: The number of Company Pages that have had a least one post during your selected time period. Example 1: Your business has 3 connected Company Pages and over the last 30 days you see 2/3 active pages. This means that 2 of your pages had at least 1 post last month and 1 of your pages did not have any posts at all that month.

LinkedIn: Post-level metrics (only includes the posts that were made during the selected time period)

• Posts Impressions: The total number of times your page's posts entered a person's screen – this is summed across all connected LinkedIn Company pages. As this is not counted per unique user, if the same content is shown to the same individual more than once, each time it equates to 1 impression.
• Posts Reach: The number of people who had your page's post enter their screen – this is summed across all connected LinkedIn Company pages. As this is counted per unique user, if the same content is shown to the same individual more than once, it only equates to 1 reach.
• Likes and Shares: Each one represents total numbers summed across all connected Company pages. Again, as this is a post metric, it only includes posts that were published during the selected time period. Example 1: You are looking at the total number of likes in November. If a post that was made in October received a "Like" in November, this will not be reflected in November's "Likes" total.

FAQs

Q: Why am I seeing no data for my Instagram follower count?

A: There are 3 reasons this may be happening. 1) Due to some limitations from Instagram, they frequently do not provide a follower count for Instagram accounts that have less than 100 followers. 2) Some insights provided only allow data to be collected from the date PinMeTo begins collection and this includes follower counts. If you see “No data is available,” please try changing the start date of your selected time period. If this does not help, you either need to check back in later or check that your accounts have more than 100 followers. 3) We are fetching the follower count from Instagram a few times a day. We have experienced circumstances that despite this, Instagram doesn't provide us with the follower count. As Instagram only offers the follower count as a daily metric (i.e. we can't fetch yesterday's data), if we don't receive a follower count during any of the requests we send, we may not show the live count.

Q: Why can't I see insights for my Google posts?

A: Google stopped providing insights for its Local Posts feature, so views and impressions for Google posts are not visible in PinMeTo (or any other platform). However, there are alternatives on how to track clicks with UTM tags.

Q: Can I post to my personal LinkedIn profile?

A: Our integration currently supports posting to LinkedIn Company Pages only, not personal profiles.

Keywords

Social media scheduling, Content management, Local marketing, Post analytics, AI content creation

Updated on: 04/11/2025