Posts - Insights for Google posts
We ONLY provide metrics connected to PinMeTo activity. This includes posts created/published through PinMeTo and imported posts created on the network (Facebook, Instagram, Google).
Google stopped providing insights for its Local Posts feature, so views and impressions for Google posts are not visible in PinMeTo (or any other platform). However, we will be soon be providing some helpful insights to track your activity and in this article, we will also share good alternatives on how to track clicks as we understand that this an important performance metric.
Posts Published (coming soon): The total number of posts published across your connected Google Listings during the selected time period. Example 1: If you create one post in Posts and publish it to 70 Google Listings, it will count as 70 posts. Example 2: Imported posts published directly via Google are also included. Each page post published this way counts as one post.
Page Activity (coming soon): The number of locations that have had a least one post to their Google Listing during your selected time period. Example 1: Your business has 55 connected Listings on Google and you have access to them all. If you look at the last month and see 45/56 active Listings, this means that 45 Listings had at least 1 post last month. Feel free to use filters to narrow your search based on your interests.
You can still track clicks on links used in post Calls-To-Action in these scenarios:
If linking directly to your web site and you have analytics tools (e.g. Google Analytics) integrated, you will be able to track incoming traffic to your web site.
Additional template tags are available specific to CTA links. For example, use {{ storeId }} to point to resources distinct to each selected location for your post (e.g. https: //yourdomain/123456). Use the {{ homepage }} tag to retrieve the homepage associated with a location from your Listings data.
Also make sure to select an appropriate CTA button title that is relevant to the desired customer action.
Finally, you can use UTM tags to provide more precise attribution insights (e.g. https: //yourdomain/123456?utm_source=google&utm_medium=social&utm_campaign=xmas).
Read more about importing posts. If you are not importing posts, but are actively posting on those networks, you will not be shown insights connected to those posts.
What metrics can I track for Google Posts?
Google stopped providing insights for its Local Posts feature, so views and impressions for Google posts are not visible in PinMeTo (or any other platform). However, we will be soon be providing some helpful insights to track your activity and in this article, we will also share good alternatives on how to track clicks as we understand that this an important performance metric.
Google Post Insights provided by PinMeTo
Posts Published (coming soon): The total number of posts published across your connected Google Listings during the selected time period. Example 1: If you create one post in Posts and publish it to 70 Google Listings, it will count as 70 posts. Example 2: Imported posts published directly via Google are also included. Each page post published this way counts as one post.
Page Activity (coming soon): The number of locations that have had a least one post to their Google Listing during your selected time period. Example 1: Your business has 55 connected Listings on Google and you have access to them all. If you look at the last month and see 45/56 active Listings, this means that 45 Listings had at least 1 post last month. Feel free to use filters to narrow your search based on your interests.
Alternative ways to track clicks
You can still track clicks on links used in post Calls-To-Action in these scenarios:
If linking directly to your web site and you have analytics tools (e.g. Google Analytics) integrated, you will be able to track incoming traffic to your web site.
Additional template tags are available specific to CTA links. For example, use {{ storeId }} to point to resources distinct to each selected location for your post (e.g. https: //yourdomain/123456). Use the {{ homepage }} tag to retrieve the homepage associated with a location from your Listings data.
Also make sure to select an appropriate CTA button title that is relevant to the desired customer action.
Finally, you can use UTM tags to provide more precise attribution insights (e.g. https: //yourdomain/123456?utm_source=google&utm_medium=social&utm_campaign=xmas).
Updated on: 13/12/2024
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