Media Recommendations

In this article, we'll provide you with detailed technical information for media uploads when using our Posts service. Whether you’re aiming to enhance your brand’s online presence with high-quality images or engaging videos, following these specifications will ensure your content looks its best on all digital platforms. This guide will help you understand the ideal formats, sizes, and standards to use, making your media management process as smooth and effective as possible.

Facebook

Standard/Link/Carousel

Image
- Format: JPG/PNG
- Aspect ratio: 1:1, 4:5, 9:16, or 16:9
- Recommended resolution: 1920 x 1080 pixels
- Minimum resolution: 250 x 250 pixels
- File size: 4 MB maximum

Video
- Format: .mp4, .mov
- Aspect ratio: 16:9
- Recommended resolution: 1920 x 1080 pixels
- Duration: 4 hours maximum
- File size: 10 GB maximum

Reel

Video
- Format: .mp4 (recommended)
- Aspect ratio: 9:16
- Recommended resolution: 1080 x 1920 pixels
- Minimum resolution: 540 x 960 pixels
- Frame rate 24 to 60 frames per second
- Duration: 3 to 90 seconds
- Video settings:
- Chroma subsampling 4:2:0
- Closed GOP (2-5 seconds)
- Compression – H.264, H.265 (VP9, AV1 are also supported)
- Fixed frame rate
- Progressive scan
- Audio settings:
- Audio bitrate – 128kbs+
- Channels – Stereo
- Codec – AAC Low Complexity
- Sample rate – 48kHz

Story

Image
- Format: JPG/PNG
- Aspect ratio: 9:16
- Recommended resolution: 1080 x 1920 pixels
- File size: 4 MB maximum

Video
- Format: .mp4
- Aspect ratio: 9:16
- Recommended resolution: 1080 x 1920 pixels
- Minimum resolution: 540 x 960 pixels
- Frame rate: 24 ro 60 frames per second
- Duration: 3 to 60 seconds
- Video settings:
- Chroma subsampling 4:2:0
- Closed GOP (2-5 seconds)
- Compression – H.264, H.265 (VP9, AV1 are also supported)
- Fixed frame rate
- Progressive scan
- Audio settings:
- Audio bitrate – 128kbs+
- Channels – Stereo
- Codec – AAC Low Complexity
- Sample rate – 48kHz

Instagram

Standard

Image
- Format: JPEG
- File size: 8 MB maximum.
- Aspect ratio: 1:1, 4:5, 9:16, or 16:9
- Minimum width: 320
- Maximum width: 1440
- Height: Varies, depending on width and aspect ratio

Video
- Format: MOV or MP4 (MPEG-4 Part 14), with no edit lists
- File size: 1GB maximum
- Aspect ratio: 9:16
- Recommended resolution: 1080 x 1920 pixels
- Frame rate: 23-60 FPS
- Duration: 15 mins maximum, 3 seconds minimum
- Audio codec:
- AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)
- Audio bitrate: 128kbps - Duration: 15 mins maximum, 3 seconds minimum

- Video codec:
- HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
- Video bitrate: VBR, 25Mbps maximum

Reel

Video
- Format: MOV or MP4 (MPEG-4 Part 14), with no edit lists
- File size: 1GB maximum
- Aspect ratio: 9:16
- Recommended resolution: 1080 x 1920 pixels
- Frame rate: 23-60 FPS
- Duration: 15 mins maximum, 3 seconds minimum
- Audio codec:
- AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)
- Audio bitrate: 128kbps - Duration: 15 mins maximum, 3 seconds minimum
- Video codec:
- HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
- Video bitrate: VBR, 25Mbps maximum

Story

Image
- Format: JPEG
- File size: 8 MB maximum
- Aspect ratio: 9:16

Video
- Format: MOV or MP4 (MPEG-4 Part 14), no edit lists
- Aspect ratio: 9:16
- Recommended resolution: 1080 x 1920 pixels
- File size: 100MB maximum
- Duration: 60 seconds maximum, 3 seconds minimum
- Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
- Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Frame rate: 23-60 FPS.
- Video bitrate: VBR, 25Mbps maximum
- Audio bitrate: 128kbps

Google

Image

- Format: JPG/PNG
- File size: 10 KB to 5 MB
- Recommended resolution: 1280 x 720 pixels
- Minimum resolution: 250 x 250 pixels

Updated on: 18/04/2024