Posts - Insights for Facebook posts
We ONLY provide metrics connected to PinMeTo activity. This includes posts created in PinMeTo and imported posts created on the network (Facebook, Instagram, Google).
Read more about importing posts. If you are not importing posts, but are actively posting on those networks, you will not be shown insights connected to those posts.
To view Insights regarding your Facebook Posts, you may navigate to Posts - Insights - Facebook
Monitor your insights by location(s) and set or custom time ranges by using the filters.
View Page-Level insights "Followers," "Post Activity" (coming soon).
View the net gain or loss of Followers during a selected period of time. For example, if you select the month of November, you will see the total number of followers AND the number of net followers for all selected locations from the 1st of November to the 30th.
View general insights for internal and imported Facebook posts (if you have the option for imported posts enabled).
View general insights for posts made only via our Posts product.
View general insights for posts imported from Facebook (if you have the option enabled).
Please keep in mind the mentions at the beginning of this article. For example, if you are NOT importing posts from a particular network but you are posting locally to those accounts/pages, you may see differences across all metrics we provide compared to analytics shown in Meta.
Followers: The total number of followers across your connected Facebook pages (including Brand Pages if applicable) as of the last date of your selected time period. We also show the change in followers – either growth or decline – during the selected time period.
Posts Published (coming soon): The total number of posts published across your connected Facebook pages during the selected time period. Example 1: If you create one post in Posts and publish it to 70 Facebook pages, it will count as 70 posts. Example 2: Imported posts published directly via Facebook are also included. Each page post published this way counts as one post.
Page Activity (coming soon): The number of locations that have had a least one post to their Facebook page during your selected time period. Example 1: Your business has 55 connected location pages on Facebook and 1 connected Brand Page and you have access to them all. If you look at the last month and see 45/56 active pages, this means that 45 pages had at least 1 post last month. This could mean that 44 location pages and your 1 brand page had a post. Feel free to use filters to narrow your search based on your interests.
Posts Impressions: The total number of times your page's posts entered a person's screen – this is summed across all connected Facebook pages. As this is not counted per unique user, if the same content is shown to the same individual more than once, each time it equates to 1 impression.
Posts Reach: The number of people who had your page's post enter their screen – this is summed across all connected Facebook pages. As this is counted per unique user, if the same content is shown to the same individual more than once, it only equates to 1 reach.
Paid Impressions/Reach: Your posts' impressions or reach due to paid promotion. For example, paid reach would include content that entered a person's screen as a result of a Facebook Boost.
Organic Impressions/Reach: Your posts' impressions or reach without paid promotion. For example, organic impressions would not include content that was displayed for a user as a result of a Facebook Boost.
Viral Impressions/Reach: Your posts' impressions or reach as a result of widespread sharing and engagement. For example, a post that gets shared by hundreds of users, will reach people far beyond your current follower base.
Non-Viral Impressions/Reach: Your posts' impressions or reach often remaining within your current follower base. For example, an update post that gets a few likes and comments from your followers but does not get widely shared would count towards your non-viral impressions or reach.
Reactions, Comments, Shares, Clicks, Reels: Each one represents total numbers summed across all connected Facebook pages. Again, as this is a post metric, it only includes posts that were published during the selected time period. Example 1: You are looking at the total number of comments in November. If a post that was made in October received a comment in November, this will not be reflected in November's "Comments" total.
Read more about importing posts. If you are not importing posts, but are actively posting on those networks, you will not be shown insights connected to those posts.
Where to find Facebook insights
To view Insights regarding your Facebook Posts, you may navigate to Posts - Insights - Facebook
What am I able to track?
Monitor your insights by location(s) and set or custom time ranges by using the filters.
View Page-Level insights "Followers," "Post Activity" (coming soon).
View the net gain or loss of Followers during a selected period of time. For example, if you select the month of November, you will see the total number of followers AND the number of net followers for all selected locations from the 1st of November to the 30th.
View general insights for internal and imported Facebook posts (if you have the option for imported posts enabled).
View general insights for posts made only via our Posts product.
View general insights for posts imported from Facebook (if you have the option enabled).
What does each metric mean?
Please keep in mind the mentions at the beginning of this article. For example, if you are NOT importing posts from a particular network but you are posting locally to those accounts/pages, you may see differences across all metrics we provide compared to analytics shown in Meta.
Followers: The total number of followers across your connected Facebook pages (including Brand Pages if applicable) as of the last date of your selected time period. We also show the change in followers – either growth or decline – during the selected time period.
Posts Published (coming soon): The total number of posts published across your connected Facebook pages during the selected time period. Example 1: If you create one post in Posts and publish it to 70 Facebook pages, it will count as 70 posts. Example 2: Imported posts published directly via Facebook are also included. Each page post published this way counts as one post.
Page Activity (coming soon): The number of locations that have had a least one post to their Facebook page during your selected time period. Example 1: Your business has 55 connected location pages on Facebook and 1 connected Brand Page and you have access to them all. If you look at the last month and see 45/56 active pages, this means that 45 pages had at least 1 post last month. This could mean that 44 location pages and your 1 brand page had a post. Feel free to use filters to narrow your search based on your interests.
👇 Post-level metrics (only includes the posts that were made during the selected time period)
Posts Impressions: The total number of times your page's posts entered a person's screen – this is summed across all connected Facebook pages. As this is not counted per unique user, if the same content is shown to the same individual more than once, each time it equates to 1 impression.
Posts Reach: The number of people who had your page's post enter their screen – this is summed across all connected Facebook pages. As this is counted per unique user, if the same content is shown to the same individual more than once, it only equates to 1 reach.
Paid Impressions/Reach: Your posts' impressions or reach due to paid promotion. For example, paid reach would include content that entered a person's screen as a result of a Facebook Boost.
Organic Impressions/Reach: Your posts' impressions or reach without paid promotion. For example, organic impressions would not include content that was displayed for a user as a result of a Facebook Boost.
Viral Impressions/Reach: Your posts' impressions or reach as a result of widespread sharing and engagement. For example, a post that gets shared by hundreds of users, will reach people far beyond your current follower base.
Non-Viral Impressions/Reach: Your posts' impressions or reach often remaining within your current follower base. For example, an update post that gets a few likes and comments from your followers but does not get widely shared would count towards your non-viral impressions or reach.
Reactions, Comments, Shares, Clicks, Reels: Each one represents total numbers summed across all connected Facebook pages. Again, as this is a post metric, it only includes posts that were published during the selected time period. Example 1: You are looking at the total number of comments in November. If a post that was made in October received a comment in November, this will not be reflected in November's "Comments" total.
Updated on: 13/12/2024
Thank you!