Listings Guide

This comprehensive guide will walk you through everything you need to know to manage your business location information effectively.

Table of Contents

Section 1: Why Managing Your Location Information Matters

Section 2: The Listings Tool

Section 3: Location Information Management

• Location Profile Data - Information Fields
• Location Types
• Adding New & Updating Existing Locations
• Changing Location Status

Section 4: Location Media Management

Section 5: Maintaining Your Location Data Quality

• Data Completeness
• Conflicts
• Connecting & Reconnecting Networks

Section 6: Efficiency, Automations & AI Tools

• Bulk Actions & Scheduling
• API
• MCP Server

Section 7: Listings Insights

FAQ

Section 1: Why Managing Your Location Information Matters

Today's customers decide where to go and what to buy based on the real-time information they find online.

Drives High-Intent Customers: Local searches, especially "near me" queries, are exploding. These are not passive browsers; they are active buyers. A study by Google found that 76% of people who conduct a local search on their phone visit a business within 24 hours, and 28% of those searches lead to a purchase. Accurate information ensures you capture this ready-to-buy traffic.

Builds Essential Trust: Your online listing is your digital storefront. Inaccurate hours, a wrong address, or a bad phone number are immediate deal-breakers for the 68% of consumers who say they would stop using a local business if they found incorrect information online. Conversely, a complete, professional profile with photos and responses to reviews builds credibility and makes customers twice as likely to see your business as reputable.

Dominates Modern Search (Including AI): Search is no longer just a list of links. Google Maps, Apple Maps, and new AI-powered search engines pull data directly from business listings to provide answers. A consistent and accurate presence across multiple platforms makes your business a trusted source, increasing the likelihood you'll be recommended in an AI-generated summary or featured in the valuable "map-pack" listings.

Section 2: The Listings Tool

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Our Listings tool is our core product for Location Information Management. We help you structure, maintain, and control your information across networks.

You can find 9 sections in the left-hand menu. We will walk-through the Listings Dashboard, but then provide a short overview of all other sections. These will be covered throughout the remainder of the guide.

⓵ Dashboard

The Listings Dashboard is your home base. Use this to get a snap shot of your current status and quickly see what needs your attention.

→ Check in

• Locations: See the total number of locations you have access to in your account.
• Networks: Monitor how many networks your account is connected to out of the total number available.
• 30-Day Feedback: Review your average rating over the past 30 days in addition to the number of new reviews and your response rate.

→ Take Action

• Conflicts: Stay on top of this number - It means we've detected a difference between the location data you have in PinMeTo and the data currently visible to customers on a network.
• Data Completeness: Be aware of potential to increase visibility by adding information into empty data fields across your Listings - the better your data completeness, the better your visibility.
• To Do: Discover high-impact tasks you should act on colour-coded by priority (High – red, Medium – orange, Low – blue). These can include Listings with network issues, new customer uploaded media, newly added listings that need verification, API address differences, etc.

⓶ Locations

A list of all locations you have access to. Allows you to manage your location information in bulk or by individual location as well as navigate to conflicts and data completeness.

⓷ Networks

Overview of all networks, including status, number of published locations, number of issues and management. Allows you to click through to our landing page for each network to manage the connection with PinMeTo. Learn more about all our supported networks.

⓸ Brand Management

Overview of your profile/logo & cover images on Google and Facebook. Allows you to manage your brand image.

⓹ Insights

Overview of key metrics across connected networks. Allows you to track your reputation as well as performance (visibility and engagement) for each of the top networks.

⓺ Media Review

Overview of your media on all of your Google pages. Allows you to take actions including, reporting customer-uploaded media and deleting your own media on Google as well as flagging media within the platform to use internally.

⓻ Media Library

Your folder for all uploaded media assets to PinMeTo. Allows you to upload images or videos to be used as Google images, profile images, cover images, and media for our Posts tool.

⓼ Networks Log

Overview of all activity sent from PinMeTo to the networks. Allows you to click on each event and see further details.

⓽ API

Overview of our API offerings. Allows you to see any potential rejected changes. Learn more about our API offering.

Section 3: Managing Your Locations

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Location Profile Data - Information Fields

What information are you required to provide for each of your locations? Here you will find all information we require when adding a new location.

✳︎ Read more on rules for these fields.

Additional Fields

What else can you add to your location information? Here you will find additional fields you can provide after adding your locations.

Custom fields

Data fields that are not sent to any network. Custom fields can be personalized to meet your specific needs.

This data is available through our API to fully utilize these fields to your advantage. Examples: to set up store locators on your website, internal reception open hours, or internal information about services and products.

• To set up your own custom fields, please contact the support team with your specific goals and requirements, and they will guide you in finding the appropriate solution to meet your needs.
• We support the following data types: Text (String), Boolean, Open Hours, Special Open Hours, Object (the type of the attributes must be of a supported type), List (elements of a supported type).

*Rules for Specific Information Fields

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StoreID

Contact support if you absolutely must change an ID as workarounds such as creating a new location or changing the address can make things worse.

Storefront Name

Each network has its own rules and guidelines to follow, therefore we recommend that you keep it uniform for all locations. The rule of thumb is for the Storefront Name to reflect exactly what it says on your storefronts in real life, for example signage. This ensures that the networks accept it, as non-compliance may result in a suspension of your locations.

Storefront Name on Google

• Google allows for some exceptions, for example for sub-brands or departments. For this, you can use the Custom Google Name field. You can find more information and tips from Google here 🔗.
• If you would like to learn more about Custom Google Name and whether we can activate it for you, please reach out to the PinMeTo Support.

Storefront Name on Facebook

• By default, your Location Pages will inherit the name of your Brand Page on Facebook. If you would like to be able to distinguish between your locations on Facebook, we recommend that you use the Location Descriptor field in Listings. It will be displayed in parentheses after the Page Name e.g. PinMeTo (Malmö HQ).
• Facebook does allow for custom page names. Facebook has its own rules 🔗 regarding what a name can include. In order to change a page’s name, you will need direct admin access for that page. This means that it will have to be done directly on Facebook and is not possible to change via PinMeTo Listings. You can find instructions on how to change your Facebook Page’s name here 🔗.
• If you change the name of one or more pages on Facebook, please contact PinMeTo Support so that we can make sure that you do not get Location Conflicts for Custom Facebook Name.

Storefront Name on Apple

• Apple has the strictest rules regarding Storefront Name out of all the networks. They do not allow any deviations from the brand name or extra information. If you alter the Storefront Name to anything other than its exact reality, Apple Support will refuse to rectify any other inaccuracies of your Business data.
• This is why we strongly recommend keeping the Storefront Name uniform, to avoid any problems with the networks in the future.

Supported Location Types

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1. Storefront: Our default and most common location type, which is supported by all networks. If your business serves customers at your business address (like a retail shop, restaurant, or clinic), please keep this default.
2. Service Area: A special location type, supported by Google. If your business visits or delivers to customers directly and does not serve customers at the business address, you can choose this location type. Example: A plumber who travels to customers' homes or a house cleaning service.
3. Storefront with Service Area: A special location type - supported by Google (called "Hybrid") and Bing. If your business provides both types of services, you can choose this location type. Example: A restaurant that has a dining room for customers and also offers its own catering service for events.

Service Areas on Bing

Please consider the following while creating Service Areas on Bing:

• You'll be able to create Storefront or Storefront with Service Area locations (the option for Service Area is currently unavailable following the network's guidelines).
• Storefront with Service Area on Bing are currently only available in certain Countries.
• Storefront with Service Area can only be used in locations with a specific Category.
• Bing will handle Zip-Codes according to the City, Region, State or Country. This means that a Zip-Code for a street or part of a City will be automatically converted to the City name, as an example. The precise location won't be disclosed.

Creating New & Updating Existing Locations

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Create

You can add locations in three ways, depending on your needs:

1. Add Location Form: Best for adding one or two locations directly in the platform. Go to Listings > Locations > Add Location.
2. Spreadsheet Template: Ideal for adding many locations at once. Go to Listings > Locations > Import to download the template, fill it out, and upload it.
3. Locations API: For automated workflows and managing a large number of locations.

Verify

In the following situations, you must verify your location (through PinMeTo or Google Business Profile):

• Locations added by spreadsheet template or Locations API: This will require an address verification completed through PinMeTo. It will appear as a task in your "To Do" list on your Listings Dashboard - simply click on the task, select the location and follow the steps. After you have completed the Address Verification for a location, we will start the process of creating listings for the networks you are connected to. Depending on the network, this can take up to a few days.
• Locations added to Google for the first time: This will require verification completed through your Google Business Profile. We can offer assistance in this process, but please read more on our Google guide.

Update

You can update information for a single location or in bulk.

• From the Locations List: Select one or more locations using the checkboxes, click Update Multiple, and choose the field you want to edit.
• From a Location's Page: Click on a location to open its details page, then click on any field to edit it. You can apply this change to other locations from the same pop-up.
• Scheduling Updates: Most data fields, like Open Hours, can be scheduled to update on a future date. After setting a new value, click Select Date at the bottom of the pop-up to schedule it.

Changing Location Status

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Setting Special Open Hours

You can set special open hours for holidays, events, temporarily closures if they are less than a week, or similar.

There are 3 ways to add special open hours in our platform

1. Import: Import a spreadsheet with special open hours if you want to add, edit, or delete hours for multiple locations. With this method, you can also first export your existing special open hours if you want to overview or edit existing hours. To use, go to Listings > Locations > Special Open Hours
2. Locations List: Update multiple without overriding if you want to preserve the existing list of special open hours for locations in a bulk update. To use, go to Listings > Locations > Select relevant locations > Update Multiple > Special Open Hours.
3. Location Page: Update special open hours for one location at a time. To use, go to Listings > Locations > Location.

Tips

• If you will be closed for more than a week, you should use the "Temporarily Closed" option.
• If you are closed the whole day, simply click on Create and the date will be added.
• If you are open for business, uncheck the box that says Closed, then enter the opening time and the closing time using 24-hour format ( e.g. 08:30 to 20:30 ).

Closing Locations

• Temporarily Closed: If your location is closed for a limited time (e.g., for renovations or a seasonal break), mark it as temporarily closed. You can set a reopening date, and your business hours will automatically switch back on that day. This keeps your customers informed and doesn't harm your search ranking. When the end date passes, your hours will revert to their previous state.
• Permanently Closed: If a location is shutting down for good, mark it as permanently closed. This is recommended over deleting a listing, as it keeps your customers informed and can cause data issues on Google and Facebook.

Deleting a Listing

• Deleting a listing can be a complex and time-consuming process that varies by network. For example, listings on Apple Maps cannot be deleted.
• A "closed" status is clearer for customers and easier to manage.

Section 4: Managing you Locations' Media

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Profile/Logo & Cover Images for Google and Facebook

Key visual elements that help customers recognize your business across search results, maps, and social networks. Keeping them high-quality and up-to-date ensures a consistent, professional online presence.

You can manage these in three ways:

1. Brand Management (Listings > Brand Management): Set a standardized profile and cover image for all your locations at once.
2. Locations Page (Listings > Locations > Location page > Google/Facebook): Set custom images for individual locations or specific groups of locations (if updating multiple locations, choose "Select Locations").
3. Media API: Set standardized profile and cover images to single, multiple, or all locations in one request and/or apply images per network or reuse a single asset across all networks and locations. For full details of how to set it up, see our article on API.

Additional Brand Management capabilities:

• Update or edit: Hover over the Profile/Logo Image or Cover Image thumbnail and click Edit. From the popup, select a new image from the list or upload one. If the aspect-ratio doesn’t match, use the image cropper to adjust.
• Reset locations to brand image: To see which locations aren’t using the standardized brand image, click Custom profile / logo images (n) or Custom cover images (n). In the popup, check each location you want to revert and click Reset to brand.
• Resolve brand page conflicts: If there are any brand-level conflicts, click Brand Page Conflicts to review and resolve them.

Read below for specifications and best practice recommendations.

Media Review

View all media (photos and videos) uploaded to your Google listings, both by you and by your customers.

Review New Media

• Weekly digest email: See how many images or videos were uploaded by customers in the past week.
• Sidebar badge: The Media Review menu item on the left shows a badge with the number of new uploads since your last visit.
• To Do list task: Look for the Review X new media task—its badge shows how many new items appeared since you last opened Media Review. Click it to go straight there.
• Locations Page: The Media tab in the top bar shows a badge with the number of new uploads to that individual location since your last visit.

Manage Media

• Delete media uploaded by you on Google.
• Report inappropriate media uploaded by users directly to Google.
• View essential information on your Google media (e.g. Type of media - image/video, Upload/Publish date, Number of views, resolution, published by, upload location of the media).
• Flag media uploaded by users on Google internally. As this only flags the media on our platform, you can use as part of your workflow (for example, to mark images for a colleague to check).

Media Upload - Location Images

Location images provide a realistic impression of what customers can expect when visiting your physical location. These may include photos of your storefront, interior, exterior, signage, staff, or products—anything that helps represent the in-person experience.

These images should be unique, recent, and taken at the actual location.

How to add images to your location?

• Locations > Select Location > Media Tab: Upload images individually to each location.
• Media API: Upload multiple location images per store to Google, ensuring each listing accurately reflects the physical space.

Media Specifications

Google chooses the cover photo shown on your listing. To increase the chance your image is selected, use a clear, high-quality photo of the storefront. This helps people recognize your location when navigating.

Section 5: Maintaining your Location Data Quality

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Ensure your business information is always accurate and complete.

Data Completeness

The Data Completeness score is the percentage of filled-in data fields across all your locations. Locations with more complete and accurate information are more likely to rank higher in search results.

• From the Locations > Data Completeness page, you can see which fields are missing the most information.
• Clicking on any data field will take you to a filtered list of all locations missing that specific piece of data, so you can easily select all and update in bulk.

Conflicts

A conflict occurs when the information in PinMeTo does not match the information on a connected network (like Google or Facebook).

• View: You can see the total number of data conflicts on your dashboard in the "Conflicts" section or view all of them by going to Locations > Conflicts.
• Resolve: To resolve a conflict, you can choose to accept the network's data (which will update your PinMeTo data) or enforce your PinMeTo data (which will overwrite the network's data).
• Magic Wand: If you are certain all your PinMeTo data is correct, you can use the "magic wand" button to resolve all conflicts in that category at once with your PinMeTo data.

Connecting & Reconnecting Networks

To manage your locations on networks like Google and Facebook, you must first connect them to PinMeTo. If a network gets disconnected for any reason, a banner will appear at the top of your screen informing you.

How to connect or reconnect

• Go to Account Settings > Connections and follow the steps for the specific network.
• You must have an Owner role to do this.

Section 6: AI, Automations & Efficiency Tools

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Efficiency Tools

Bulk Actions

• Adding new locations: via import
• Resolving multiple data conflicts: via Magic wand
• Updating several or all location information at once: via Locations List or data field in Location Details Page.
• Adding or editing special open hours: via import or data field in Location Details Page.
• Setting Brand profile/logo or cover images for all locations on Google and Facebook: via Brand Management.
• Setting Brand profile/logo or cover images for multiple locations on Google and Facebook: via data field in Location Details Page.
• Google Bulk verification: Read more in our Google guide.

Scheduling

You can schedule updates for the following data fields in advance:

• Short & Long Description
• Phone Number
• Homepage URL
• Email
• Open Hours
• Special Open Hours
• Temporary Closures
• Permanent Closures

AI & Automation Tools

API

Full automation of your data fields. Set up the connection, send us the data and we handle the rest. Learn more about our API offering.

MCP Server

A framework that makes it easy to connect LLMs to external systems (like PinMeTo). You can use it to easily query your PinMeTo data and harness the power of LLMs to give them advice about how to optimize. Learn more in our AI & Automations guide or in your Account Settings.

Section 7: Listings Insights

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The Insights section is key to understanding how your listings are performing. You can filter all insights by a specific time period and set of locations.

Listings Insights: Overview

Rating Trend

• Shows the average lifetime rating as of the last date of the selected date range.
• The trend is shown as the net change (+, –, or 0) and shows how much the lifetime rating changed from the first date to the last date of the date range.
• Note that if the net change is less than 0.01 you might see a negative or a positive 0.00 value.
• Included networks: Google and Trustpilot.

Response Rate

• Shows the lifetime response rate as of the last date of the selected date range.
• The trend is shown as the net change (+, –, or 0) and shows how much the lifetime response rate changed from the first date to the last date of the date range.
• In the description of the card you can see the response rate in number of reviews answered out of the total number of reviews received.
• Included networks: Google and Trustpilot.

Local Page Likes

• Shows the total number of page likes that all your local facebook pages have as of the last date of the date range.
• The trend is shown as the net change (+, –, or 0) and shows how the number of page likes have changed from the first date to the last date of the date range.
• Included networks: Facebook.

Visibility

• Compare the visibility of your listings on all your connected networks.
• Included networks: Google, Apple, Facebook, Bing.

Actions (website clicks, calls, direction requests)

• Compare the total number of actions people take on your listings on different networks.
• Included networks: Google, Apple, Bing.

Top Locations

• Shows your top-performing locations across all connected networks for the selected date range.
• Ratings, Response Rate, and Page Likes reflect values at the end of the selected period, while Visibility and Actions show totals accumulated during the same time.

Listings Insights: Rating

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The Ratings Insights page provides a comprehensive view of your locations’ performance based on customer feedback. With ratings, reviews, and response rate metrics, you can identify trends, make data-driven decisions, and engage with customer feedback more effectively.

Rating Distribution

Displays how customer reviews fall across 1–5 star ratings. It includes:

• The average rating for the selected date range.
• The lifetime rating to date (in parentheses).
• The number and percentage of 1–5 star reviews.
• Included networks: Google and Trustpilot.

Rating Performance

• All locations in your account are ranked relative to each other.
• However, only locations with at least one review during the selected date range are included in the ranking.
• A location might be ranked higher, even though they have a lower average rating. This is because the higher number of reviews make this rating more reliable.
• A location might be ranked lower, even though they have a higher average rating. This is because the higher number of reviews make this rating more reliable.
• Included networks: Google and Trustpilot.

Unanswered Reviews

Displays the most recent unanswered reviews with 4-5 stars and 1-2 stars respectively.

• Included networks: Google and Trustpilot.

Response Rate

Displays how many reviews you have received and responded to during the selected date range. It includes:

• Number of reviews received
• The percentage of reviews with a reply
• The lifetime percentage of reviews with a reply (in parentheses)
• Included networks: Google and Trustpilot.

Top Locations

• Shows your top-performing locations during the selected date range, based on average rating, number of reviews, and response rate.
• In the export, each location includes a link and QR code to help you collect new Google reviews from customers.

Listings Insights: Keywords

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Keywords play an essential role in local marketing, as they help your listings and locations become more discoverable to potential customers. With the right keywords, you can not only improve your online presence but also enhance your marketing strategies and overall business performance. This page includes:

• The number of times a particular keyword was searched.
• The number of your listings found using that keyword.
• Included networks: Google

Listings Insights: System

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Listing Updates on the Networks

Overview of the updates sent to your connected networks.

• Each segment represents the updates sent from PinMeTo to a single network.
• The total height reflects the combined updates sent to all networks.
• Included networks: Google, Facebook, Apple, Bing.

Location Updates in PinMeTo

Changes made to the location details in PinMeTo. Here are some examples of how the updates will register:

• Direct Update in PinMeTo: If you update the Open Hours in PinMeTo, this will show as + 1 in the Location Updates in PinMeTo graph. The same change will also register as + 1 for each connected network in the Listing Updates on Networks graph.
• Resolving a Conflict Using Network Data: If you resolve a conflict by selecting "Use This" for data from a network (e.g., Facebook), this will show as + 1 **in the Location Updates in PinMeTo graph. It will also show as + 1** in the Listing Updates on Networks graph for all networks receiving the update (excluding the source network—in this case, Facebook).
• Resolving a Conflict Using PinMeTo Data: If you resolve a conflict by clicking "Use This" for data already in PinMeTo, this will NOT appear in the Location Updates in PinMeTo graph. However, it will still register as + 1 in the Listing Updates on Networks graph for all applicable networks.

Listings Insights: Google

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Views

This measure is included in the "Visibility" section of the Listings Insights Overview.

Measures the visibility of your Google listings on Search and Maps.

• A "view" is recorded each time a person sees your listing, once per day per device.
• This means one person can be counted up to 4 times in a day (Search on Mobile, Search on Desktop, Maps on Mobile, Maps on Desktop)

Actions

• An action is recorded each time a person interacts with your Google listings.
• This includes requesting directions, clicking the call button, or visiting your website link.

Top Listings

• Shows your top-performing listings during the selected date range.
• Based on views and actions.

See all Google Insights we provide across our platform.

Listings Insights: Apple

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To get performance insights from Apple, you need a verified enterprise account in Apple Business Connect.

Once your Apple Business Connect account is connected to PinMeTo, we will request insights going back up to 14 months from the connection date. You can read our Apple Business Connect guide here.

Views

This measure is included in the "Visibility" section of the Listings Insights Overview.

• A view of your location’s Place Card occurs when someone clicks on it in Apple Maps search results or through a direct referral.
• Direct referrals can come from third-party apps connected to Apple Maps or when someone opens a shared link to your Place Card.

Actions

• Shows how often people took the following actions when viewing your locations' Place Cards
• This includes requesting directions, clicking the call button, or visiting your website link.

Searches

• The types of keywords people use to find your locations before clicking on them in the search results.
• Name or Brand: People searched directly for your business name or brand.
• Category: People searched for a product, service, or business category related to your location.
• Other: People searched for broader terms like cities, addresses, or unclassified searches.

Top Listings

• Shows your top-performing listings during the selected date range.
• Sorted by views or actions (combined metric).

See all Apple Insights we provide across our platform.

Listings Insights: Facebook

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Impressions

• Impressions measure how often your content is displayed in total.
• Generated when people see your Facebook pages’ paid or organic content.
• Each display is counted, even if the same person views your content multiple times or uses different devices.

Reach

This measure is included in the "Visibility" section of the Listings Insights Overview.

• Reach measures how often your content is displayed per person.
• Generated when people see your Facebook pages’ paid or organic content.
• Each person is counted once per day, even if they view your content multiple times or use different devices.

Likes

• Likes measure changes in audience engagement over time.
• They’re generated when people interact with your Facebook page by liking or unliking it.
• ‘Likes added’ are counted when people like your page, while ‘Likes removed’ track when people unlike it.

Top Listings

• Shows your top-performing Facebook Pages during the selected date range.
• Sorted by impressions, reach or page likes.

See all Facebook Insights we provide across our platform.

Listings Insights: Bing

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Impressions

This measure is included in the "Visibility" section of the Listings Insights Overview.

• Counts how often your business appears in Bing search results and services.
• An impression is recorded each time your listing appears in search results or other Bing-powered services, such as voice search.
• Benchmark the impressions of your Bing listings compared to similar businesses in your area.
• Local Category Average is the average impressions for businesses in the same category and area.

Actions

• Actions measure how people interact with your Bing listings.
• They include requesting directions, clicking the call button, or visiting your website link.

Top Listings

• Shows your top-performing listings during the selected date range
• Based on impressions, actions and local category average.

See all Bing Insights we provide across our platform.

FAQs

Q: How do I add multiple locations at once?

A: The most efficient way to add multiple locations is by using the Spreadsheet Template. You can download it by going to Listings > Locations > Import, filling it out, and re-uploading it. For automated workflows, you can also use the Locations API.

Q: Why is Data Completeness important?

A: Business listings with more complete and accurate data are favored by search engines like Google, which means they are more likely to appear higher in search results.

Q: Should I delete a location that has permanently closed?

A: No. We strongly recommend marking the location as Permanently Closed instead of deleting it. This clearly informs customers of the status and prevents potential data issues on networks like Google and Facebook, which is better for your SEO and customer experience.

Q: What's the difference between Open Hours and Special Open Hours?

A: Open Hours are your regular, recurring business hours. Special Open Hours are for temporary changes, like holidays or special events, and will override your regular hours for that specific day.

Q: What is a "Conflict" and why is it important?

A: A Conflict occurs when the information on a network (like Google) does not match the information you have stored in PinMeTo. It's crucial to resolve these because incorrect public information can damage your visibility and customer trust. You can find and fix conflicts in the To Do list on your dashboard or under Locations > Conflicts.

Q: Where can I manage my brand's logo and cover images?

A: You can set a standardized logo and cover image for all locations at once under Listings > Brand Management. You can also set custom images for individual locations by navigating to that location's page.

Keywords

Listings management, add locations, data completeness, business listings, location insights, special open hours, open hours

Updated on: 04/11/2025