Listings - Insights - Rating
Rating Insights
The Ratings Insights page provides a comprehensive view of your locations’ performance based on customer feedback. With ratings, reviews, and response rate metrics, you can identify trends, make data-driven decisions, and engage with customer feedback more effectively.
If you have both Google and a location structure on Trustpilot, this page will show an aggregation of the ratings and reviews from both networks. If you want to see ratings insights separately for each network, you can find it in our Reviews or Conversations products.
Export Options
Rating Distribution
Displays how customer reviews fall across 1–5 star ratings. It includes:
The average rating for the selected date range.
The lifetime rating to date (in parentheses).
The number and percentage of 1–5 star reviews.
Rating Performance
What Locations Are Included in the Ranking?
All locations in your account are ranked relative to each other.
However, only locations with at least one review during the selected date range are included in the ranking.
Filters are applied after the rankings are calculated.
How locations are ranked
A location might be ranked higher, even though they have a lower average rating. This is because the higher number of reviews make this rating more reliable.
A location might be ranked lower, even though they have a higher average rating. This is because the higher number of reviews make this rating more reliable.
Unanswered Reviews
Displays the most recent unanswered reviews with 4-5 stars and 1-2 stars respectively.
If you already have either our Conversations or Reviews product, clicking on 'Reply' will open a new tab so that you can reply to that review.
Response Rate
Displays how many reviews you have received and responded to during the selected date range. It includes:
Number of reviews received
The percentage of reviews with a reply
The lifetime percentage of reviews with a reply (in parentheses)
Export Options
Export Metrics
Ratings
Example
| Date | Reviews (1-star) | Reviews (2-star) | Reviews (3-star) | Reviews (4-star) | Reviews (5-star) | Average Rating per day | Rating (Lifetime to date) | Response Rate | Answered Reviews | Unanswered Reviews |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025-03-14 | 1 | 5 | 2 | 1 | 7 | 3.50 | 2.976020739 | 0.3 | 4 | 12 |
Ratings (Old version)
Example
| Date | [Network] Positive | [Network] Negative | [Network] Answered Reviews | [Network] Unanswered Reviews |
|---|---|---|---|---|
| 2025-03-14 | 8 | 8 | 4 | 12 |
Reviews
This export is only available for accounts that subscribe to our Reviews or Conversations product.
Example
| Store Id | Name | Loc descriptor | Street address | Post code | City | State | Country |
|---|---|---|---|---|---|---|---|
| 0001 | PinMeTo | Malmö | Adelgatan 9 | 211 22 | Malmö | Skåne | Sweden |
Example (continued)
| Directory Type | Type | Rating | Title of the review | Text of the review | Author of the review | Rating date | Answer | Answer date |
|---|---|---|---|---|---|---|---|---|
| Review | 5 | 2025-03-14 | 2025-03-14 |
Export Locations
Example
| Store ID | Name | Location Descriptor | Street Address | Postal Code | City | State | Country |
|---|---|---|---|---|---|---|---|
| 0001 | PinMeTo | Malmö | Adelgatan 9 | 211 22 | Malmö | Skåne | Sweden |
Example (continued)
| Average Rating | Rating (Lifetime to date) | Reviews | Reviews (Lifetime to date) | Response Rate | Response Rate (Lifetime to date) | Google Review link | Google Review QR-code |
|---|---|---|---|---|---|---|---|
| 4.6 | 4.86 | 5 | 71 | 0.6 | 0.845 | https://search.google. | https://places.pinmeto. |
Updated on: 27/03/2025
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