Facebook Insights

Impressions

Impressions measure how often your content is displayed. They’re generated when people see your Facebook pages’ paid or organic content. Each display is counted, even if the same person views your content multiple times or uses different devices.

Reach

Reach measures the size of your total audience. It’s generated when people see your Facebook pages’ paid or organic content. Each person is counted once per day, even if they view your content multiple times or use different devices.

Likes

Likes measure changes in audience engagement over time. They’re generated when people interact with your Facebook page by liking or unliking it. ‘Likes added’ are counted when people like your page, while ‘Likes removed’ track when people unlike it.

Top Listings

Shows your top-performing listings during the selected date range, based on impressions, reach and page likes.

Updated on: 12/03/2025