Listings - Insights - Facebook

Impressions: The number of times any content from your Page has been viewed.
Paid - The number of times your Paid content has been displayed on screen.
Organic - The number of times your Unpaid content has been displayed on screen.

Reach: The number of people who saw your content at least once.
Paid - number of people who saw your Paid content at least once.
Organic - number of people who saw your Unpaid content at least once.

Likes: The number of Likes you got on your Brand page and/or on your Location pages.

Check-ins: The number of Check-ins people have made on your Location pages.

Actions: The number of times there has been an action taken on your Brand page and/or any of your Location pages.
Website - The number of times users have clicked to open and view your website.
Directions - The number of times users have clicked to get Directions (this only applies to Location pages)
Calls - The number of times users have clicked Call.

Top List

Impressions - This list ranks your locations by number of Impressions, from highest to lowest
Reach - This list ranks your locations by Reach, from highest to lowest
Likes - This list ranks your locations by number of Likes, from highest to lowest
Check-ins - This list ranks your locations by number of Check-ins, from highest to lowest
Actions - This list ranks your locations by number of Actions, from highest to lowest

Updated on: 29/11/2023