How to fill out location information in spreadsheets

StoreID (Required)

A unique code (up to 36 characters) that PinMeTo uses to identify each location.

• Allowed characters: letters, numbers, or symbols (e.g. #, -).
• Facebook restriction: must be alphanumeric (A–Z, 0–9).

• Once a StoreID is set, the only way to update it is by editing each listing on every network manually. This process is error‑prone and can cause sync failures!
• Don’t work around it by creating a new location or changing the address—this creates duplicate listings and makes things worse.
• If you must change a StoreID, please contact support for guidance.

Storefront Name (Required)

The public name of your brand/business.

If you want to know more, please read the Storefront Name Guidelines

Custom Name (Facebook, Google, Apple)

A separate name shown only on the listings on that network.

To enable these fields, please contact support.

Location Descriptor (Optional)

Extra context in parentheses after the storefront name on Facebook.

Use if the address alone isn’t clear.

Short Description (Optional)

250 characters max.

Emojis or accented characters (ü, ñ) count as 2+ characters.

Long Description (Optional)

750 characters max.

Emojis or accented characters (ü, ñ) count as 2+ characters.

Address

• Street Address (Required)
• City (Required)
• State/Province
• Postal Code (Required)
• Country (Required) – use ISO 3166‑1 alpha‑2 (e.g. SE for Sweden).

If you have locations with Service Area

Coordinates (Required)

• Latitude (e.g. 55.58692722)
• Longitude (e.g. 12.9181948)

Contact Details

• Phone (Required for Facebook) – use the local number if possible (e.g. +46 765 456789).
• Email (Optional) – customer support address.
• Website (Optional) – your store’s URL.

Opening Hours (Optional)

Enter daily hours in 24‑hour HHMM-HHMM format. Multiple spans? Separate with ;.

• Example: 0900-1600 or 1130-1300;1500-2300
• Leave empty to mark as closed that day.

• Always open: enter yes, y, or true to override hours.
• Temporarily closed until: will mark your location as closed from today. Enter the date your location will open again YYYY-MM-DD (e.g. 2020-09-18).
• Permanently closed: enter yes, y, or true.

Opening Date (Optional)

Date your location opened or will open. Use YYYY-MM-DD (e.g. 2020-09-18).

Wi‑Fi SSID (Optional)

The name of the WiFi that your customers can connect to.

Up to 32 characters.

Service Area

The cities, postal codes, or regions you travel to serve customers.

Supported on Google and Bing. Learn more about Google’s Service Area guidelines.

1) Finish the location row first.

2) Duplicate the row once for each service area.

3) In the Service Area column, enter one area per row.

You can enter

• City/town
• Postal code
• Neighborhood, region, or administrative area

Examples

• Malmö, Skåne, SE
• 21137, Malmö, SE
• Skåne, SE

Updated on: 11/08/2025