For more about the importance of the different fields, please read this article
Store Id (Required)
This is the ID/Code to identify the location. Preferably the same as in the customer's CMS.
One to ten digits/letters.
Storefront Name (Required)
Name of the location.
Facebook Custom name - disabled by default - optional to be enabled
This is used if you want to enable a separate location name just for Facebook (our onboarding specialists can advise you if you need to use it)
Google Custom name - disabled by default - optional to be enabled
This is used if you want to enable a separate location name just for Google (our onboarding specialists can advise you if you need to use it)
Location descriptor (Used internally and on Facebook)
Location descriptor for this store. This will appear in parenthesis after the Storefront name and should only be used if the location has a special location that is not clear from its city or street address. (e.g. if it's inside a shopping mall or if it's best identified by its neighbourhood.)
Short description (Used on Facebook, HERE, Huawei and TomTom)
Short description of the local store or your brand
max 240 characters
Long Description (Used on Google & Apple)
Description of the local store or your brand
max 750 characters
Street Address (Required)
Postal Code (Required)
Preferably use the ISO 3166-1 alpha-2 code, with the country name in English and with proper capitalization (eg. "Sweden," instead of "Sverige" or "sweden")
Latitude (Required) - example: 55,58692722
Longitude (Required) - example: 12,9181948
Phone - example: +46 765 456789
Email - Email address on which your customers can contact you
Monday to Sunday hours
For example: opening hours 9:00 AM to 4:00 PM would be "0900-1600"
Multiple spans are allowed but must be separated by ";"
For example: 1130-1300; 1500-2300
To mark the location as closed, leave the field empty
Yes or y or true
Overrides opening hours field
Yes or y or true
(if the locations is not always open or Perm closed - leave the fields empty)
format example: 2020-09-18
Wi-Fi SSID (Only shown on Facebook)
So customers can see whether a location provides WiFi. Currently only shown on Facebook.
max 32 characters
add service areas if you have that type of business
(leave empty if not)