For each location, there are a number of fields with information that is sent to the networks.

Here is the full list of the fields that can be filled for each location, what each field is, and why it's good to supply that info:

Field

Obligatory Yes/No

Description

Storefront name

Yes

Useful for customers to find locations where the name of the location differs from the brand name. Can help boost your SEO on Google.

StoreID(Internal)

Yes

Necessary so that each location has its own unique ID.

Location Descriptor

No

Useful so that the location is easier to distinguish from others, especially if there are multiple locations in the same area. Appears on Facebook, and internally within PinMeTo.

Profile Image Google/Facebook

No

Helps the brand and the location look more trustworthy. Helps SEO. Upload the highest quality image possible.

Cover Image

No

Helps the brand and the location look more trustworthy. Helps SEO. Upload the highest quality image possible.

Location long/lat

Yes

Important so searchers for this location find the right place. Helps SEO.

Address

Yes

Very important for customers to be able to find your location. Helps SEO.

Homepage

No

So customers can check easily your company's webpage. This link can contain a UTM tracker. Helps SEO.

E-mail

No

So customers can more easily contact you. Helps SEO.

Phone

no

So customers can more easily contact you. Helps SEO.

Short description

No

Allows customers to quickly learn about your location/company, and improves your SEO.

Long description

No

Allows customers to quickly learn about your location/company, and improves your SEO.

Open Hours

No

Important for customers to know when to visit you. Helps SEO.

WiFi network name

No

So customers can see whether a location provides WiFi. Currently only shown on Facebook.

Attributes

No

Help inform your customers about your offerings, and improve Google SEO.

Categories

Yes

Locations get a default category based on the brand. If any locations differ from the default category, you can specify those categories here.

If you have less than 10 locations, filling in Profile Image, Cover image, Location long/lat, Address, Homepage, Email, Phone, Long description, Open Hours and Attributes will enable Google to add your Logo on the location card – making your business even more trustworthy. Check the example below:

If you have more than 10 locations, Google doesn't support the Profile Image and the logo is not displayed, however, filling in all the fields will improve your SEO.

For more information about Business Directories and what information we send to each directory you may read the following article:

Business Directories

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