> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.pinmeto.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # TrustPilot # Trustpilot This guide will walk you through connecting your account and managing your Trustpilot reviews within PinMeTo. ### Table of contents [Section 1: Key Benefits of Connecting](#1-section-1-key-benefits-of-connecting) [Section 2: Setting Up & General](#1-section-2-setting-up-general) [Section 3: TrustPilot Insights](#1-section-3-trustpilot-insights) [What specific location data is sent to Trustpilot?](#1-what-specific-location-data-is-sent-to-trustpilot) [Supported PinMeTo Products](#1-supported-pinmeto-products) [FAQ](#1-faqs) --- # Section 1: Key Benefits of Connecting > **Builds Trust to Directly Increase Sales:** Trustpilot acts as powerful, independent social proof. Displaying positive reviews and your star rating on your website and at checkout builds immediate credibility, reduces customer hesitation, and measurably increases conversion rates. > **Boosts Your Google Visibility (SEO)**: As a Google Review Partner, your Trustpilot reviews can earn you star ratings in both Google Ads (Seller Ratings) and organic search results. This makes your business stand out, dramatically increases click-through rates, and drives more qualified traffic. > **Provides Actionable Insights & Reputation Management:** Reviews are a direct line to your customers. They provide free, uncensored feedback to identify operational problems or highlight what you do best. Engaging with reviews—especially responding professionally to negative ones—shows accountability and can turn an unhappy customer into a loyal advocate. --- # Section 2: Setting Up & General This section covers the process of connecting your Trustpilot account to PinMeTo. ### Part 1: Before You Begin (Prerequisites) Before starting, you must have the following: * An active account with **Trustpilot**. * The **Conversations** or **Reviews** product activated on your PinMeTo account. ### Part 2: Connect with PinMeTo 1. **Activate this feature**: Contact the PinMeTo **Customer Success Team** to have the Trustpilot feature activated for your account. 2. **How to Connect/Reconnect Trustpilot to PinMeTo**: Follow the steps in our [__quick guide__](https://help.pinmeto.com/en/article/quick-how-to-guide-connect-and-reconnect-locations-to-pinmeto-s2p386/). ###### How the Connection Works * **Connection Type:** This is a one-way connection. PinMeTo receives review data from Trustpilot, allowing you to reply from our platform. You can add your locations and update data in **Trustpilot** by uploading a location file as described in Trustpilot's guide to [__Location Reviews__](https://support.trustpilot.com/hc/en-us/sections/360003682999-Location-reviews) 🔗. * **Update Frequency:** PinMeTo checks for new reviews from Trustpilot approximately every 20 minutes. There may be a short delay between a review being posted on Trustpilot and it appearing in PinMeTo. * **Plan Requirements for Locations (as of Oct 2025):** You can connect any Trustpilot account to PinMeTo. However, to manage reviews and get insights for individual physical locations (not just your brand), you must have one of Trustpilot's paid plans and their **Location Reviews add-on module**. ### Part 3: Managing Reviews in PinMeTo Once your account is connected, you can begin managing your reviews in our [Conversations or Reviews](https://help.pinmeto.com/en/article/conversations-reviews-1991qhy/?bust=1761242171822) Inbox. ||| Important: To manage Trustpilot reviews, users in PinMeTo must be assigned to the All locations access rights group. You can manage this in Account Settings > Access Manager. --- # Section 3: Trustpilot Insights Track the performance of your Trustpilot reviews using the analytics in PinMeTo's Listings and Conversations insights tabs. ### Listings *Go to our *[Listings guide](https://help.pinmeto.com/en/article/listings-mtaskv/?bust=1761229072644)* for definitions* || These insights include metrics from every network that supports reviews. ###### Dashboard *Aggregated* * 30-Day Feedback ###### Insights > Overview *Aggregated* * Rating Trend * Response Rate ###### Insights > Rating *Aggregated* * Rating Distribution * Rating Performance * Unanswered Reviews * Response Rate ### Conversations & Reviews *Go to our *[Conversations & Reviews guide](https://help.pinmeto.com/en/article/conversations-reviews-1991qhy/?bust=1761242171822)* for definitions* | Tip: In Conversations and Reviews, you can narrow down these metrics by individual network, such as Trustpilot. ###### Insights > Reputation Insights * Average Rating *(Aggregated)* * Reply Rate * Rating Distribution * Google Average Rating * Location Rating Summary --- # What specific location data is sent to Trustpilot? To see which data fields are sent to each network, please refer to [__this section of our Listings guide__](https://help.pinmeto.com/en/article/listings-mtaskv/?bust=1761229072644#3-location-profile-data-information-fields). ***Keep in mind:**** This is a one-way connection. PinMeTo receives review data from Trustpilot, allowing you to receive reviews and reply from our platform. You can add your locations and update data in **Trustpilot** by uploading a location file as described in Trustpilot's guide to [__Location Reviews__](https://support.trustpilot.com/hc/en-us/sections/360003682999-Location-reviews) 🔗.* --- # Supported PinMeTo Products | Product | | Information | | ---- | | Listings | ✅ | Supported for showcasing rating performance in Listings Insights (when connected) | | Posts | n/a | | | Reviews | ✅ | You can manage and reply to reviews. | | Conversations | ✅ | You can manage and reply to reviews in the central inbox. | --- # FAQs ###### Q: I have a free Trustpilot plan. Can I still connect it? A: Yes, you can connect a free Trustpilot plan to manage brand-level reviews. However, you will need a paid plan with the Location Reviews add-on to manage reviews for specific physical locations. ###### Q: I don't see my individual store locations in PinMeTo. A: Managing location-specific reviews requires a paid Trustpilot plan and their Location Reviews add-on module. If you have this plan, you can upload a location file to Trustpilot to match your locations. Please contact our support team for assistance if needed for accessing or filling out the .csv file for your locations. ###### Q: Why is there a delay in reviews appearing in PinMeTo? A: PinMeTo syncs with Trustpilot every 20 minutes, so there is a natural delay. If a review hasn't appeared after a longer period, please contact support. ###### Q: What specific location data is sent to Trustpilot? A: This is a one-way connection. PinMeTo receives review data from Trustpilot, allowing you to receive reviews and reply from our platform. You can add your locations and update data in **Trustpilot** by uploading a location file as described in Trustpilot's guide to [__Location Reviews__](https://support.trustpilot.com/hc/en-us/sections/360003682999-Location-reviews) 🔗. --- ### Keywords Trustpilot, customer reviews, reputation management, online reviews, connect Trustpilot.