> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.pinmeto.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Listings # Listings Guide This comprehensive guide will walk you through everything you need to know to manage your business location information effectively. | Audience: All users with access to our Listings Product. | For supported networks for Listings, check our [Networks Overview](https://help.pinmeto.com/en/article/networks-at-pinmeto-148bbyw/) article. ### Table of Contents [Section 1: Why Managing Your Location Information Matters](#1-section-1-why-managing-your-location-information-matters) [Section 2: The Listings Tool](#1-section-2-the-listings-tool) [Section 3: Location Information](#1-section-3-location-information) * [Location Data](#3-location-profile-data-information-fields) * [Location Types](#3-location-types) [Section 4: Location Management](#1-section-4-location-management) * [Add & Update Locations](#3-add-new-update-existing-locations) * [Change Location Status (e.g. Closures/Special Hours)](#3-change-location-status-special-hours-closures) [Section 5: Location Media Management](#1-section-5-manage-your-locations-media) * [Profile & Cover Images](#3-profilelogo-cover-images-for-google-and-facebook) * [Media Review](#3-media-review) * [Media Upload - Add Location Images](#3-media-upload-location-images) * [Media Specifications](#3-media-specifications) [Section 6: Location Data Quality](#1-section-6-maintain-your-location-data-quality) * [Data Completeness](#3-data-completeness) * [Conflicts](#3-conflicts) * [Connect & Reconnect Networks](#3-connecting-reconnecting-networks) [Section 7: Efficiency, Automations & AI Tools](#1-section-7-ai-automations-efficiency-tools) * [Bulk Actions & Scheduling](#6-bulk-actions) * [API](#6-api) * [MCP Server](#6-mcp-server) [Section 8: Listings Insights](#1-section-8-listings-insights) * [Overview](#3-listings-insights-overview) * [Rating](#3-listings-insights-rating) * [Keywords](#3-listings-insights-keywords) * [System Updates](#3-listings-insights-system) * [Network: Google](#3-listings-insights-google) * [Network: Apple](#3-listings-insights-apple) * [Network: Facebook](#3-listings-insights-facebook) * [Network: Bing](#3-listings-insights-bing) [FAQ](#1-faqs) --- # Section 1: Why Managing Your Location Information Matters Today's customers decide where to go and what to buy based on the real-time information they find online. > **__Drives High-Intent Customers__:** Local searches, especially "near me" queries, are exploding. These are not passive browsers; they are active buyers. A study by Google found that **76% of people who conduct a local search on their phone visit a business within 24 hours**, and 28% of those searches lead to a purchase. Accurate information ensures you capture this ready-to-buy traffic. > **__Builds Essential Trust__:** Your online listing is your digital storefront. Inaccurate hours, a wrong address, or a bad phone number are immediate deal-breakers for the **68% of consumers who say they would stop using a local business if they found incorrect information online**. Conversely, a complete, professional profile with photos and responses to reviews builds credibility and makes customers twice as likely to see your business as reputable. > **__Dominates Modern Search (Including AI)__:** Search is no longer just a list of links. Google Maps, Apple Maps, and new AI-powered search engines pull data directly from business listings to provide answers. A consistent and accurate presence across multiple platforms makes your business a trusted source, increasing the likelihood you'll be recommended in an AI-generated summary or featured in the valuable "map-pack" listings. --- # Section 2: The Listings Tool [*Back to top*](#3-table-of-contents) Our Listings tool is our core product for Location Information Management. We help you structure, maintain, and control your information across networks. You can find\*\* 9 sections\*\* in the left-hand menu. We will walk-through the Listings Dashboard, but then provide a short overview of all other sections. These will be covered throughout the remainder of the guide. | TIP: How can you improve your efficiency with this tool? [Learn more below.](#1-section-7-ai-automations-efficiency-tools) ### ⓵ Dashboard The **Listings Dashboard** is the home base for managing your locations. Use this to get a snap shot of your current status and quickly see what needs your attention. **→ Check in** * **Locations:** See the total number of locations you have access to in your account. * **Networks:** Monitor how many networks your account is [connected to](#3-connecting-reconnecting-networks) out of the total number available. * **30-Day Feedback**: Review your average rating over the past 30 days in addition to the number of new reviews and your response rate. **→ Take Action** * [Conflicts](#3-conflicts)**:** Stay on top of this number - It means we've detected a difference between the location data you have in PinMeTo and the data currently visible to customers on a network. * [Data Completeness](#3-data-completeness): Be aware of potential to increase visibility by adding information into **empty data fields** across your Listings - the better your data completeness, the better your visibility. * __To Do__: Discover high-impact **tasks** you should act on color-coded by priority (${color}[#ff0000](High – red), ${color}[#ff6600](Medium – orange), ${color}[#006eff](Low – blue)). These can include Listings with network issues, new customer uploaded media, newly added listings that need verification, API address differences, etc. || Conflicts only show for ["two-way connection" networks](https://help.pinmeto.com/en/article/networks-at-pinmeto-148bbyw/#1-section-1-two-way-vs-one-way-connections), which means we both send and receive data. This lets us check if your live info on the network matches your PinMeTo info. If we spot a difference, we'll flag it as a conflict. | A "To Do" task will redirect you to a list of all impacted locations. Click on each location and navigate using the top tabs (*Details, Conflicts, Insights, Network Status, Media*). ### ⓶ Locations A list of all locations you have access to. Allows you to manage your location information in bulk or by individual location as well as navigate to conflicts and data completeness. ### ⓷ Networks Overview of all networks, including status, number of published locations, number of issues and management. Allows you to click through to our landing page for each network to [manage the connection](#3-connecting-reconnecting-networks) with PinMeTo. Learn more about all our supported networks. ### ⓸ Brand Management Overview of your profile/logo & cover images on Google and Facebook. Allows you to [manage your brand image](#3-profilelogo-cover-images-for-google-and-facebook). ### ⓹ Insights Overview of key metrics across connected networks. Allows you to [track your reputation and performance](#1-section-8-listings-insights) (visibility + engagement) for each of the top networks. ### ⓺ Media Review Overview of your media on all of your Google pages. Allows you to [take actions](#1-section-5-manage-your-locations-media) including, reporting customer-uploaded media and deleting your own media on Google as well as flagging media within the platform to use internally. ### ⓻ Media Library Your folder for all uploaded media assets to PinMeTo. Allows you to upload images or videos to be used as Google images, profile images, cover images, and media for our Posts tool. ### ⓼ Networks Log Overview of all activity sent from PinMeTo to the networks. Allows you to click on each event and see further details. ### ⓽ API Overview of our API offerings. Allows you to see any potential rejected changes. [Learn more about our API offering](https://help.pinmeto.com/en/article/api-11h8t3k/). --- # Section 3: Location Information [*Back to top*](#3-table-of-contents) ### Location Profile Data - Information Fields Are you adding new locations? Optimizing what information you include in current locations? Or just wondering what information fields are available to send to networks? This section will give you the full picture of what you can include per network. || If you are using our Import option when adding new locations to PinMeTo, please read the additional text in grey under "Description" for help in filling out the data spreadsheet. ###### ➡ __Location Information: Basic Fields__ What information do you need to provide for each of your locations? Here you will find all information we ask for when adding a new location. ${color}[#787878](*Reminder: When importing new locations to PinMeTo using our data spreadsheet, please follow the instructions included in the "Description."*) | **Field** | **Required** | **Description** (see grey text for spreadsheet requirements when importing locations) | **Networks** | | [Store ID\*](#6-rules-for-store-id-and-storefront-name) ℹ️ | Yes | A unique code that PinMeTo uses to identify each location that should NOT be changed once set. ${color}[#707070](Import: Up to 40 characters.) ${color}[#707070](Allowed characters: letters, numbers, or symbols (e.g. #, -. Facebook restriction: must be alphanumeric (A–Z, 0–9)). | All | | [Storefront Name\*](#6-rules-for-store-id-and-storefront-name) ℹ️ | Yes | The public name of your brand/business. Generally, this should be the name your customers see outside your store. | All | | Location Descriptor | No | Extra context that appears in parentheses after the name, primarily used for Facebook. Useful for those with multiple locations in one area. | Facebook, Instagram, HERE, TomTom | | Opening Date | No | Date your location opened or will open. ${color}[#707070](Import: Use YYYY-MM-DD (e.g. 2020-09-18)). | Google, Waze | | Location Type / Service Area | No | The option to choose between Storefront, Storefront with service area (called "Hybrid" by Google), and Service Area. | Google, Bing | | Street | Yes | The street name and number | All | | Country | Yes | The two-letter country code (ISO 3166-1 alpha-2). ${color}[#707070](Import Example: SE for Sweden.) | All | | Region/ State | No | The state, province, or region. | All | | City | Yes | The city where the location is. | All | | Postal Code / Zip | Yes | The postal code for the address. | All | | Latitude | Yes | The geographical latitude. ${color}[#707070](Import Example: 55.58692722.) | All | | Longitude | Yes | The geographic longitude. ${color}[#707070](Import Example: 12.9181948.) | All | | Open Hours | No | Daily hours in 24-hour HHMM–HHMM format. ${color}[#707070](Import: Use ; to separate multiple time spans. Leave empty for "Closed". Example: 0900-1600 or 1130-1300;1500-2300. See Additional Fields for alternative options (e.g. temporary closures, 24-hour opens, etc)) | All (Except Trustpilot) | | Home page | No | The specific URL for the location. This link can contain a UTM tracker. | Google, Apple, Bing, Foursquare, Instagram, TomTom, Waze | | Phone Number | Yes - Meta | The primary phone number for the location, including the country code. ${color}[#707070](Import Example: +46 765 456789.) | All | | Email Address | No | The customer support email address | Facebook, HERE, Instagram, Seznam, TomTom | | Short Description | No | A brief description of the location. ${color}[#707070](Import: Max 250 characters. Note: Emojis or accented characters (ü, ñ count as 2+ characters)). | Apple (only with Apple Business Manager), Facebook, HERE, Instagram, Seznam, TomTom | | Long Description | No | A brief description of the location. ${color}[#707070](Import: Max 750 characters. Note: Emojis or accented characters (ü, ñ count as 2+ characters)). | Bing, Facebook, Foursquare, Google, HERE, Waze | | WiFI SSID (WiFi name) | No | The name of the WiFi that your customers can connect to. ${color}[#707070](Import: Up to 32 characters.) | Facebook | ✳︎ ℹ️ [Read more](#6-rules-for-store-id-and-storefront-name) on rules for the **Store ID** and **Storefront Name** fields. ###### ➡ __Location Information: Additional Fields__ What else can you add to your location information? Here you will find additional fields available to fill. ${color}[#787878](*Reminder: When importing new locations to PinMeTo using our data spreadsheet, please follow the instructions included in the "Description."*) | **Field** | **Required** | **Description** (see grey text for spreadsheet requirements when importing locations) | **Networks** | | Custom Name | No | A separate name shown only on the listings on that network. ${color}[#707070](To enable this field, please contact support.) | Apple, Facebook, Google | | Special Open Hours | No | Open hours for holidays or events. ${color}[#707070](Import: Use Special Open Hours import template found in Listings > Locations > Special Open Hours. If you want to overview or edit existing special open hours, export your special open hours first.) | Apple, Bing, Foursquare, Google, HERE, Seznam, TomTom, Waze | | Temporarily Closed | No | Closed for a week or longer but will reopen. Use Special Open Hours when closing for less than a week. ${color}[#707070](Import: Filling this out will mark the location as closed from today. Enter the date your location will open again YYYY-MM-DD (e.g. 2020-09-18)). | Google | | Permanently Closed | No | Closed and will never open again. ${color}[#707070](Import: Enter yes, y, or true.) | Google | | Google Services | No | Services offered at this location. | Google | | Action Links | No | Quick links to actions like booking or online shopping. | Google (if location is eligible) | | Google Attributes | No | Business feature including Emergency help, From the business, Service options, Accessibility, Amenities, Crowd, Planning, Parking, Place page URLS. | Google, Waze | | Google Review Link | No | URL and QR-code to collect reviews. | Google | | Categories | No | Location business categories - primary is set by default, but can be changed. ${color}[#707070](On Google, changing your categories may trigger them to un-verify of your location. Learn more in the Google Guidelines.) | Apple, Bing, Facebook, Foursquare, HERE, Google, Instagram, Overture, TomTom, Waze | | Social Profile Links | No | Facebook, Instagram, LinkedIn, Twitter, WhatsApp, YouTube, Pinterest, TikTok, Texting Number. | Google | | Logo / Profile Image | No | Read Section 4 for specifications | Facebook, Google, Instagram | | Cover Image | No | Read Section 4 for specifications | Facebook, Google, Instagram, Waze | ###### ➡ __Internal Information: Custom fields__ Data fields that are **not sent to any network**. Custom fields can be personalized to meet your specific needs. || Note: Custom fields are __not sent to external networks.__ Custom fields can be made public through the Public API and be used as the subheader or page footer in the [Locator & Local Pages](https://help.pinmeto.com/en/article/locator-local-pages-o2u8m7/). This data is available through our API to fully utilize these fields to your advantage. *Examples: to set up store locators on your website, internal reception open hours, or internal information about services and products.* * To set up your own custom fields, please contact the support team with your specific goals and requirements, and they will guide you in finding the appropriate solution to meet your needs. * We support the following data types: Text (String), Boolean, Open Hours, Special Open Hours, Object (the type of the attributes must be of a supported type), List (elements of a supported type). ###### ℹ️ __Rules for Store ID and Storefront Name__ **→ Store ID** ||| It's very important to pick a permanent StoreID that does not change after a location is created. The process to do so is extensive, error-prone and can cause sync failures. Contact support if you absolutely must change an ID as workarounds such as creating a new location or changing the address can make things worse. **→ Storefront Name** Each network has its own rules and guidelines to follow, therefore we recommend that you keep it uniform for all locations. The rule of thumb is for the **Storefront Name** to reflect exactly what it says on your storefronts in real life, for example signage. This ensures that the networks accept it, as non-compliance may result in a suspension of your locations. *Storefront Name on Google* * Google allows for some exceptions, for example for sub-brands or departments. For this, you can use the **Custom Google Name** field. You can find more information and tips from Google [here](https://support.google.com/business/answer/3038177?sjid=10155231700898086322-NC#chains&zippy=%2Cchains-brands) 🔗. * If you would like to learn more about **Custom Google Name** and whether we can activate it for you, please reach out to the PinMeTo **Support**. *Storefront Name on Facebook* * By default, your Location Pages will inherit the name of your Brand Page on Facebook. If you would like to be able to distinguish between your locations on Facebook, we recommend that you use the **Location Descriptor** field in Listings. It will be displayed in parentheses after the Page Name e.g. *PinMeTo (Malmö HQ)*. * Facebook does allow for custom page names. Facebook has its [own rules](https://www.facebook.com/help/229715077154790/) 🔗 regarding what a name can include. In order to change a page’s name, you will need direct admin access for that page. This means that it will have to be done directly on Facebook and is not possible to change via PinMeTo Listings. You can find instructions on how to change your Facebook Page’s name [here](https://www.facebook.com/help/271607792873806) 🔗. * If you change the name of one or more pages on Facebook, please contact **PinMeTo Support** so that we can make sure that you do not get Location Conflicts for Custom Facebook Name. *Storefront Name on Apple* * Apple has the strictest rules regarding Storefront Name out of all the networks. They do not allow any deviations from the brand name or extra information. If you alter the Storefront Name to anything other than its exact reality, Apple Support will refuse to rectify any other inaccuracies of your Business data. * This is why we strongly recommend keeping the Storefront Name uniform, to avoid any problems with the networks in the future. ### Location Types 1. **Storefront**: Our default and most common location type, which is supported by all networks. If your business serves customers at your business address (like a retail shop, restaurant, or clinic), please keep this default. 2. **Service Area**: A special location type, supported by Google. If your business visits or delivers to customers directly and **does not** serve customers at the business address, you can choose this location type. *Example: A plumber who travels to customers' homes or a house cleaning service.* 3. *Storefront with Service Area ℹ️*\*: A special location type - supported by Google (called "Hybrid") and Bing. If your business provides both types of services, you can choose this location type. *Example:* *A restaurant that has a dining room for customers and also offers its own catering service for events.* | [Learn more](https://support.google.com/business/answer/9157481) about Service Area and Hybrid businesses on Google. ${color}[#000000](**ℹ️ Service Areas on Bing**) Please consider the following while creating **Service Areas** on **Bing**: * You'll be able to create **Storefront** or **Storefront with Service Area** locations (the option for **Service Area** is currently unavailable following the network's guidelines). * Storefront with Service Area on Bing are currently only available in certain **Countries**. * Storefront with Service Area can only be used in locations with a specific **Category**. * Bing will handle **Zip-Codes** according to the **City**, **Region**, **State** or **Country**. This means that a Zip-Code for a street or part of a City will be automatically converted to the City name, as an example. The precise location won't be disclosed. --- # Section 4: Location Management [*Back to top*](#3-table-of-contents) ### Add New & Update Existing Locations ###### ➡ Add a new location You can add locations in three ways, depending on your needs: 1. **Add Location Form:** Best for adding one or two locations directly in the platform. Go to **Listings > Locations > Add Location** and fill in the information fields. 2. **Spreadsheet Template:** Ideal for adding many locations at once. Go to **Listings > Locations > Import** to download the template, fill it out (ensure you [follow our formatting](#3-location-profile-data-information-fields)), and upload. 3. **Locations API:** For automated workflows and managing a large number of locations. || Address verification through our PinMeTo platform is required when adding a new location via our spreadsheet template or Locations API. | Read our [Quick Guide](https://help.pinmeto.com/en/article/quick-how-to-guide-add-locations-to-pinmeto-rz5yg5/) for steps per method. ###### ➡ Verify an added location In the following situations, you must verify your location (through PinMeTo or Google Business Profile): * **Locations added by spreadsheet template or Locations API:** This will require an address verification completed through PinMeTo. It will appear as a task in your **"To Do"** list on your Listings Dashboard - simply click on the task, select the location and follow the steps. || *After you have completed the Address Verification for a location, we will start the process of creating listings for the networks you are connected to. Depending on the network, this can take up to a few days.* * **Locations added to Google for the first time**: This will require verification completed through your Google Business Profile. We can offer assistance in this process, but please read more on our [Google guide](https://help.pinmeto.com/en/article/google-business-profile-gyjzqk/#3-part-3-verifying-your-locations-on-google). ###### ➡ Update an existing location You can update information for a single location or in bulk. * **From the Locations List:** Select one or more locations using the checkboxes, click **Update Multiple**, and choose the field you want to edit. * **From a Location's Page:** Click on a location to open its details page, then click on any field to edit it. You can apply this change to other locations from the same pop-up. * **Scheduling Updates:** Most data fields, like **Open Hours**, can be scheduled to update on a future date. After setting a new value, click **Select Date** at the bottom of the pop-up to schedule it. Read more in the section on [efficiency and AI tools](#6-scheduling). ### Change Location Status - Special Hours & Closures ###### ➡ Setting Special Open Hours You can set special open hours for holidays, events, temporarily closures or similar. There are **3 ways** to add special open hours in our platform: 1. **Import**: Import a spreadsheet with special open hours if you want to add, edit, or delete hours for multiple locations. With this method, you can also first **export** your existing special open hours if you want to **overview or edit existing** hours. To use, go to **Listings** > **Locations** > **Special Open Hours** 2. **Locations List**: Update multiple without overriding if you want to **preserve the existing list of special open hours** for locations in a bulk update. To use, go to **Listings** > **Locations** > **Select relevant locations** > **Update Multiple > Special Open Hours.** 3. **Location Page**: Update special open hours for one location at a time. To use, go to\*\* Listings\*\* > **Locations** > **Location.** ***Tips:*** * *If you will be closed for more than a week, you should use the "Temporarily Closed" option.* * *If you are **closed the whole day**, simply click on **Create** and the date will be added.* * *If you are **open for business**, uncheck the box that says **Closed**, then enter the opening time and the closing time using 24-hour format ( e.g. 08:30 to 20:30 ).* || A location can have **up to __50 dates__** with upcoming special open hours. ||| Import Instructions: Deleting a date via spreadsheet is done by writing 'delete' in the 'state' column. Excluding or **removing rows** from the spreadsheet **will not remove the date** with special open hours. ###### ➡ Closing Locations * **Temporarily Closed:** If your location is closed for a limited time (e.g., for renovations or a seasonal break), mark it as temporarily closed. You can set a reopening date, and your business hours will automatically switch back on that day. This keeps your customers informed and doesn't harm your search ranking. When the end date passes, your hours will revert to their previous state. * **Permanently Closed:** If a location is shutting down for good, mark it as permanently closed. **This is recommended** **as it keeps your customers informed** that the business is no longer operating at the location. || Note: Use "Special Open Hours" instead of "Temporarily Closed" when closing for less than a week. --- # Section 5: Manage your Locations' Media [*Back to top*](#3-table-of-contents) ### Profile/Logo & Cover Images for Google and Facebook Key visual elements that **help customers recognize your business** across search results, maps, and social networks. Keeping them high-quality and up-to-date ensures a consistent, professional online presence. You can manage these in three ways: 1. **Brand Management (Listings > Brand Management)**: Set a standardized profile and cover image for all your locations at once. 2. **Locations Page (Listings > Locations > Location page > Google/Facebook):** Set custom images for individual locations or specific groups of locations *(if updating multiple locations, choose "Select Locations")*. 3. **Media API**: Set standardized profile and cover images to single, multiple, or all locations in one request and/or apply images per network or reuse a single asset across all networks and locations. For full details of how to set it up, see our article on API. Additional **Brand Management** capabilities: * **Update or edit**: Hover over the Profile/Logo Image or Cover Image thumbnail and click **Edit**. From the popup, select a new image from the list or upload one. If the aspect-ratio doesn’t match, use the image cropper to adjust. * **Reset locations to brand image**: To see which locations aren’t using the standardized brand image, click **Custom profile / logo images (n)** or **Custom cover images (n)**. In the popup, check each location you want to revert and click **Reset to brand**. * **Resolve brand page conflicts**: If there are any brand-level conflicts, click **Brand Page Conflicts** to review and resolve them. [Read below](#3-specifications) for specifications and best practice recommendations. ### Media Review View all media (photos and videos) uploaded to your Google listings, both by you and by your customers. ###### ➡ Review New Media * **Weekly digest email:** See how many images or videos were uploaded by customers in the past week. * **Sidebar badge:** The **Media Review** menu item on the left shows a badge with the number of new uploads since your last visit. * **To Do list task:** Look for the **Review X new media** task—its badge shows how many new items appeared since you last opened Media Review. Click it to go straight there. * **Locations Page**: The **Media tab** in the top bar shows a badge with the number of new uploads to that individual location since your last visit. ###### ➡ Manage Media * **Delete** media uploaded by you on Google. * **Report** inappropriate media uploaded by users directly to Google. * **View** essential information on your Google media *(e.g. Type of media - image/video, Upload/Publish date, Number of views, resolution, published by, upload location of the media).* * **Flag** media uploaded by users on Google **internally**. As this **only** flags the media *on our platform*, you can use as part of your workflow (for example, to mark images for a colleague to check). ### Media Upload - Location Images Location images provide a realistic impression of what customers can expect when visiting your physical location. These may include photos of your storefront, interior, exterior, signage, staff, or products—anything that helps **represent the in-person experience.** These images should be unique, recent, and taken at the actual location. ###### ➡ How to add images to your location? * **Locations** > **Select Location** > **Media Tab**: Upload images individually to each location. * **Media API**: Upload multiple location images per store to Google, ensuring each listing accurately reflects the physical space. | Maintaining a gallery of at least 9 high quality images per location improves both the credibility and visual appeal of your listings—helping potential customers recognize and choose your business. || Location images are currently only supported for [Google Business Profile](https://help.pinmeto.com/en/article/google-business-profile-gyjzqk/). ### Media Specifications | Image Type | Network | Recommended Size | Aspect Ratio | Notes | | ---- | | Profile / Logo | Google, Facebook | 720 x 720 px or larger | 1:1 (Square) | Use a clear brand logo with a solid background | | Cover | Facebook (Desktop) | 820 x 312 px | \~2.63:1 | Center key content to prevent cropping | | | Facebook (Mobile) | 640 x 360 px | | Facebook displays differently across devices | | | Facebook (**Recommended Upload**) | 820 x 360 px | | Balances both views | | | Google | 1024 x 576 px | 16:9 | Avoid excessive filters or overlays | | Location Images | Google | 1024 x 768 px or higher | | Use high-quality, recent photos of the actual location | | Tips for cross-network cover images: Use __16:9 aspect ratio__ and __center key content__ like logos, text or faces. || Google chooses the cover photo shown on your listing. To increase the chance your image is selected, use a clear, high-quality photo of the storefront. This helps people recognize your location when navigating. --- # Section 6: Maintain your Location Data Quality [*Back to top*](#3-table-of-contents) Ensure your business information is always accurate and complete. ### Data Completeness **The Data Completeness score** is the percentage of filled-in data fields across all your locations. Locations with more complete and accurate information are more likely to rank higher in search results. * From the **Locations > Data Completeness** page, you can see which fields are missing the most information. * Clicking on any data field will take you to a filtered list of all locations missing that specific piece of data, so you can easily select all and update in bulk. ### Conflicts | You can set up [Listings Manager](https://help.pinmeto.com/en/article/places-ai-1br05c0/#2-listings-manager) in Places.AI to automatically resolve Google, Facebook and Bing network conflicts to your PinMeTo data. A **conflict** occurs when the information in PinMeTo does not match the information on a connected network (like Google or Facebook). * **View**: You can see the total number of data conflicts on your dashboard in the "**Conflicts**" section or view all of them by going to **Locations > Conflicts**. * **Resolve**: To resolve a conflict, you can choose to accept the network's data (which will update your PinMeTo data) or enforce your PinMeTo data (which will overwrite the network's data). * **Magic Wand**: If you are certain all your PinMeTo data is correct, you can use the "magic wand" button to resolve all conflicts in that category at once with your PinMeTo data. ||| Important: A conflict can happen if someone makes a change directly on the network itself. So, even after you've updated your information, it isn't permanently locked. ### Connecting & Reconnecting Networks To manage your locations on networks like Google and Facebook, you must first connect them to PinMeTo. If a network gets disconnected for any reason, a banner will appear at the top of your screen informing you. ||| A disconnected network means that updates can't be sent or received, and data in PinMeTo might not match data on the network. **How to connect or reconnect** * Go to **Account Settings > Connections** and follow the steps for the specific network. * You must have an **Owner** role to do this. | Read our [Quick Guide](https://help.pinmeto.com/en/article/quick-how-to-guide-connect-and-reconnect-locations-to-pinmeto-s2p386/) for connecting and reconnecting networks. --- # Section 7: AI, Automations & Efficiency Tools [*Back to top*](#3-table-of-contents) ### Efficiency Tools ###### ➡ Bulk Actions * Adding new locations: [via import](https://help.pinmeto.com/en/article/listings-mtaskv/#6-add-a-new-location) * Resolving multiple data conflicts: via [Magic wand](https://help.pinmeto.com/en/article/listings-mtaskv/#3-conflicts) * Updating several or all location information at once: via [Locations List or data field in Location Details Page](https://help.pinmeto.com/en/article/listings-mtaskv/#6-update-an-existing-location). * Adding or editing [special open hours](https://help.pinmeto.com/en/article/listings-mtaskv/#6-setting-special-open-hours): via import or data field in Location Details Page. * [Setting Brand profile/logo or cover images for all locations](https://help.pinmeto.com/en/article/listings-mtaskv/#3-profilelogo-cover-images-for-google-and-facebook) on Google and Facebook: via Brand Management. * [Setting Brand profile/logo or cover images for multiple locations](https://help.pinmeto.com/en/article/listings-mtaskv/#3-profilelogo-cover-images-for-google-and-facebook) on Google and Facebook: via data field in Location Details Page. * Google Bulk verification: Read more in our [Google guide](https://help.pinmeto.com/en/article/google-business-profile-gyjzqk/). ###### ➡ Scheduling You can schedule updates for the following [data fields](#3-location-profile-data-information-fields) in advance: * Short & Long Description * Phone Number * Homepage URL * Email * Open Hours * Special Open Hours * Temporary Closures * Permanent Closures || If you need to change scheduled updates (e.g. open hours), you’ll need to delete the current scheduling and create a new one. Click on the schedule chip in any of the data fields to see and/or delete what you've scheduled. ### AI & Automation Tools ###### ➡ API Full automation of your data fields. Set up the connection, send us the data and we handle the rest. [Learn more](https://help.pinmeto.com/en/article/api-11h8t3k/) about our API offering. ###### ➡ MCP Server A framework that makes it easy to connect LLMs to external systems (like PinMeTo). You can use it to easily query your PinMeTo data and harness the power of LLMs to give them advice about how to optimize. Learn more in our [AI & Automations guide](https://help.pinmeto.com/en/article/ai-automations-1rvf89x/) or in your [Account Settings](https://help.pinmeto.com/en/article/your-pinmeto-account-using-our-platform-1i73rpb/#3-where-to-find-your-account-or-user-settings). --- # Section 8: Listings Insights [*Back to top*](#3-table-of-contents) The **Insights** section is key to understanding how your listings are performing. You can filter all insights by a specific time period and set of locations. || Important: All included networks are based on if you have an active connection with that network. ### Listings Insights: Overview ###### ➡ Rating Trend * Shows the average lifetime rating as of the last date of the selected date range. * The trend is shown as the **net change** (+, –, or 0) and shows how much the lifetime rating changed from the first date to the last date of the date range. * Note that if the net change is less than 0.01 you might see a negative or a positive 0.00 value. * **Included networks**: Google and Trustpilot. | If you want to see ratings insights for Google or Trustpilot separately, you can find it in our Reviews or Conversations products. ###### ➡ Response Rate * Shows the lifetime response rate as of the last date of the selected date range. * The trend is shown as the **net change** (+, –, or 0) and shows how much the lifetime response rate changed from the first date to the last date of the date range. * In the description of the card you can see the response rate in number of reviews answered out of the total number of reviews received. * **Included networks**: Google and Trustpilot. ###### ➡ Local Page Likes * Shows the total number of page likes that all your local facebook pages have as of the last date of the date range. * The trend is shown as the **net change** (+, –, or 0) and shows how the number of page likes have changed from the first date to the last date of the date range. * **Included networks**: Facebook. || Facebook users can both add likes and remove them. If you want to see how many likes were added and removed, go to [Facebook Insights](#3-listings-insights-facebook). ###### ➡ Visibility * Compare the visibility of your listings on all your connected networks. * **Included networks**: Google, Apple, Facebook, Bing. || Note: All networks measure visibility in different ways. [Read below](#3-listings-insights-google) for definitions per network. ###### ###### ➡\*\* Actions\*\* (website clicks, calls, direction requests) * Compare the total number of actions people take on your listings on different networks. * **Included networks:** Google, Apple, Bing. ###### ➡ Top Locations * Shows your top-performing locations across all connected networks for the selected date range. * Ratings, Response Rate, and Page Likes reflect values at the end of the selected period, while Visibility and Actions show totals accumulated during the same time. ### Listings Insights: Rating [*Go to start of section*](#1-section-8-listings-insights) The Ratings Insights page provides a comprehensive view of your locations’ performance based on customer feedback. With ratings, reviews, and response rate metrics, you can identify trends, make data-driven decisions, and engage with customer feedback more effectively. ###### ➡ Rating Distribution Displays how customer reviews fall across 1–5 star ratings. It includes: * The average rating for the selected date range. * The lifetime rating to date (in parentheses). * The number and percentage of 1–5 star reviews. * **Included networks**: Google and Trustpilot. ###### ➡ Rating Performance ###### * All locations in your account are ranked **relative to each other**. * However, only locations with **at least one review** during the **selected date range** are included in the ranking. * A location might be **ranked higher**, even though they have a lower average rating. This is because the higher number of reviews make this rating **more reliable**. * A location might be **ranked lower**, even though they have a higher average rating. This is because the higher number of reviews make this rating **more reliable**. * **Included networks**: Google and Trustpilot. || Filters are applied after the rankings are calculated. ###### ➡ Unanswered Reviews Displays the most recent unanswered reviews with 4-5 stars and 1-2 stars respectively. * **Included networks**: Google and Trustpilot. | If you already have either our Conversations or Reviews product, clicking on 'Reply' will open a new tab so that you can reply to that review. ###### ➡ Response Rate Displays how many reviews you have received and responded to during the selected date range. It includes: * Number of reviews received * The percentage of reviews with a reply * The lifetime percentage of reviews with a reply (in parentheses) * **Included networks**: Google and Trustpilot. ###### ➡ Top Locations * Shows your top-performing locations during the selected date range, based on **average rating**, **number of reviews**, and **response rate**. * In the export, each location includes a **link** and **QR code** to help you collect new **Google reviews** from customers. ### Listings Insights: Keywords [*Go to start of section*](#1-section-8-listings-insights) **Keywords** play an essential role in local marketing, as they help your listings and locations become more discoverable to potential customers. With the right keywords, you can not only improve your online presence but also enhance your marketing strategies and overall business performance. This page includes: * The number of times a particular keyword was searched. * The number of your listings found using that keyword. * **Included networks**: Google || For search counts below 15, it is difficult to draw any meaningful conclusions due to the limited data available. ### Listings Insights: System [*Go to start of section*](#1-section-8-listings-insights) ###### ➡ Listing Updates on the Networks Overview of the updates sent to your connected networks. * Each segment represents the updates sent from PinMeTo to a single network. * The total height reflects the combined updates sent to all networks. * **Included networks**: Google, Facebook, Apple, Bing. ###### ➡ Location Updates in PinMeTo Changes made to the location details in PinMeTo. Here are some examples of how the updates will register: * **Direct Update in PinMeTo**: If you update the Open Hours in PinMeTo, this will show as **+ 1** in the Location Updates in PinMeTo graph. The same change will also register as **+ 1** for each connected network in the Listing Updates on Networks graph. * **Resolving a Conflict Using Network Data**: If you resolve a conflict by selecting "Use This" for data from a network (e.g., Facebook), this will show as **+ 1 in the Location Updates in PinMeTo graph. It will also show as + 1** in the Listing Updates on Networks graph for all networks receiving the update (excluding the source network—in this case, Facebook). * **Resolving a Conflict Using PinMeTo Data**: If you resolve a conflict by clicking "Use This" for data already in PinMeTo, this will NOT appear in the Location Updates in PinMeTo graph. However, it will still register as **+ 1** in the Listing Updates on Networks graph for all applicable networks. ### Listings Insights: Google [*Go to start of section*](#1-section-8-listings-insights) || Insights from Google have a delay of 7 to 8 days ###### ➡ Views *This measure is included in the "Visibility" section of the* [*Insights Overview*](#6-visibility) *above.* Measures the visibility of your Google listings on Search and Maps. * A "view" is recorded each time a person sees your listing, once per day per device. * This means one person can be counted up to 4 times in a day (Search on Mobile, Search on Desktop, Maps on Mobile, Maps on Desktop) ###### ➡ Actions * An action is recorded each time a person interacts with your Google listings. * This includes requesting directions, clicking the call button, or visiting your website link. ###### ➡ Top Listings * Shows your top-performing listings during the selected date range. * Based on views and actions. [See all Google Insights](https://help.pinmeto.com/en/article/google-business-profile-gyjzqk/) we provide across our platform. ### Listings Insights: Apple [*Go to start of section*](#1-section-8-listings-insights) To get performance insights from Apple, you need a **verified enterprise account** in Apple Business. Once your Apple Business account is connected to PinMeTo, we will request insights going back up to **14 months from the connection date**. You can read our Apple Business guide here. || Note: Apple hides very low numbers to protect customer privacy. For example, if a location gets 2 or fewer views in a day, the insights will show 0. ###### ➡ Views *This measure is included in the "Visibility" section of the* [*Insights Overview*](#6-visibility) *above.* * A view of your location’s Place Card occurs when someone clicks on it in **Apple Maps search results** or through a **direct referral**. * **Direct referrals** can come from third-party apps connected to Apple Maps or when someone opens a shared link to your Place Card. ###### ➡ Actions * Shows how often people took the following actions when viewing your locations' Place Cards * This includes requesting directions, clicking the call button, or visiting your website link. ###### ➡ Searches * The types of keywords people use to find your locations **before clicking on them in the search results**. * **Name or Brand**: People searched directly for your business name or brand. * **Category**: People searched for a **product**, **service**, or **business category** related to your location. * **Other**: People searched for broader terms like **cities**, **addresses**, or unclassified searches. || Unlike Google Keywords, which shows specific keywords, Apple provides the keyword category instead. ###### ➡ Top Listings * Shows your top-performing listings during the selected date range. * Sorted by views or actions (combined metric). | When exporting the Top Listings, values for Actions (combined), Directions, Calls and Website Clicks will be listed in separate columns. [See all Apple Insights](https://help.pinmeto.com/en/article/apple-business-connect-rlxj1e/) we provide across our platform. ### Listings Insights: Facebook [*Go to start of section*](#1-section-8-listings-insights) ###### ➡ Impressions * Impressions measure how often your content is displayed in total. * Generated when people see your Facebook pages’ paid or organic content. * Each display is counted, even if the same person views your content multiple times or uses different devices. ###### ➡ Reach *This measure is included in the "Visibility" section of the* [*Insights Overview*](#6-visibility) *above.* * Reach measures how often your content is displayed per person. * Generated when people see your Facebook pages’ paid or organic content. * Each person is counted once per day, even if they view your content multiple times or use different devices. ###### ➡ Likes * Likes measure changes in audience engagement over time. * They’re generated when people interact with your Facebook page by liking or unliking it. * ‘Likes added’ are counted when people like your page, while ‘Likes removed’ track when people unlike it. ###### ➡ Top Listings * Shows your top-performing Facebook Pages during the selected date range. * Sorted by impressions, reach or page likes. [See all Facebook Insights](https://help.pinmeto.com/en/article/facebook-meta-business-suite-14gn41d/) we provide across our platform. ### Listings Insights: Bing [*Go to start of section*](#1-section-8-listings-insights) ###### ➡ Impressions *This measure is included in the "Visibility" section of the* [*Insights Overview*](#6-visibility) *above.* * Counts how often your business appears in Bing search results and services. * An impression is recorded each time your listing appears in search results or other Bing-powered services, such as voice search. * Benchmark the impressions of your Bing listings compared to similar businesses in your area. * **Local Category Average** is the average impressions for businesses in the same category and area. ###### ➡ Actions * Actions measure how people interact with your Bing listings. * They include requesting directions, clicking the call button, or visiting your website link. ###### ➡ Top Listings * Shows your top-performing listings during the selected date range * Based on impressions, actions and local category average. [See all Bing Insights](https://help.pinmeto.com/en/article/bing-nrs9ue/) we provide across our platform. --- # FAQs ###### Q: How do I add multiple locations at once? A: The most efficient way to add multiple locations is by using the **Spreadsheet Template**. You can download it by going to `Listings > Locations > Import`, filling it out, and re-uploading it. For automated workflows, you can also use the **Locations API**. ###### Q: Why is Data Completeness important? A: Business listings with more complete and accurate data are favored by search engines like Google, which means they are more likely to appear higher in search results. ###### Q: Should I delete a location that has permanently closed? A: No. We strongly recommend marking the location as **Permanently Closed** instead of deleting it. This clearly informs customers of the status and prevents potential data issues on networks like Google and Facebook, which is better for your SEO and customer experience. ###### Q: What's the difference between Open Hours and Special Open Hours? A: Open Hours are your regular, recurring business hours. Special Open Hours are for temporary changes, like holidays or special events, and will override your regular hours for that specific day. ###### Q: What is a "Conflict" and why is it important? A: A **Conflict** occurs when the information on a network (like Google or Apple) does not match the information you have stored in PinMeTo. It's crucial to resolve these because incorrect public information can damage your visibility and customer trust. You can find and fix conflicts in the `To Do` list on your dashboard or under `Locations > Conflicts`. ###### Q: Where can I manage my brand's logo and cover images? A: You can set a standardized logo and cover image for all locations at once under `Listings > Brand Management`. You can also set custom images for individual locations by navigating to that location's page. --- ### Keywords Listings management, add locations, data completeness, business listings, location insights, special open hours, open hours